Terapeak, the market leading provider of e-commerce research and analytics solutions, has announced the launch of their Public API and Developer Program, an initiative to provide developers the opportunity to create tools for online merchants. Its API and developer resources are powered by Mashery, the leader in API management technology and services.

As global business leverages APIs to create powerful new platforms for scaling business online, APIs such as Terapeak’s are leading e-commerce towards a projected $250 billion industry by 2014¹. Terapeak’s new Developer Program empowers the ecosystem of merchant service providers, existing platforms and merchants looking to develop their own tools. Terapeak’s developer program expands on Terapeak’s existing successful partner-focused API program.

The Terapeak Developer Program includes access to its API via a Mashery-made developer portal and API explorer powered by Mashery’s innovative I/O Docs. The portal includes a community forum, dedicated resources, as well as access to Terapeak’s world-class support.

“We want to become the premier source for analyzing, understanding and predicting e-commerce consumer and product behavior,” says Tyler Black, Developer Programs Director at Terapeak. “By launching a dedicated Developer Program, Terapeak can provide insights to a world of talent that is hungry for innovation.”

“By collaborating with Terapeak on their developer portal and API we are excited to help developers accelerate their success in the online selling community,” said Neil Mansilla, Director of Platform Evangelism and Partnerships, Mashery. “The Mashery products they are using enable first class management and scalability for Terapeak’s APIs, enabling a more excellent understanding of what is happening in e-commerce and why.”

The Terapeak Developer Program is open to all developers to start for free, available at http://developer.terapeak.com.

About Terapeak

Terapeak is a leader in e-commerce market research and payment analytics, and sole authorized global re-licensor of eBay data. Terapeak provides custom insights and SaaS technology-enabled solutions, and currently aggregates over 20% of all e-commerce sales data.

About Mashery

Mashery, the world’s leading provider of API technology and services, helps power 44,000 apps for more than 150 top brands. Mashery helps companies build API-powered platforms for opening new distribution channels, speeding time-to-market, and spurring innovation.

¹ Source: Forrester, http://techcrunch.com/2010/03/08/forrester-forecast-online-retail-sales-will-grow-to-250-billion-by-2014/