Canon Enters Cinematography Imaging Domain in India
Canon (Business Wire India)
Gurgaon, Haryana, India
-- Targets Bollywood and broadcast applications with new cinema EOS product line
-- Announces 3 models as a part of new range of advanced professional cameras and 11 new lenses for cinema photography image capturing
-- Launches Canon Professional Services ( CPS ) for press and media photographers in the country
In a move to further expand Canon’s penetration in India market and to connect deeper with the Indian consumers, Mr. Masaya Maeda, Managing Director, Chief Executive Officer & Global Head - Imaging Communication Products (ICP) division, Canon Inc., on his maiden India visit, today announced Canon India’s entry in the cinematography imaging business domain. The company announced the launch of the most awaited Cinema EOS range. Mr. Maeda unveiled 3 advanced Cinema EOS range cameras including the EOS C300, EOS C500 and EOS 1-DC, along with eleven new Cinema EOS lenses. The launch will help the company widen its product portfolio in India and further accelerate the industry's transformation in terms of image capturing effects with technology and innovation.
The Cinema EOS System targets a new area of imaging expression for Canon, building on the company’s 74-year history of innovation and expertise in the field of optical and imaging technology. The company has already earned accolades in the entertainment industry for the EOS 5D Mark II digital single-lens reflex (SLR) camera, launched in November 2008, which has been used in the production of blockbuster Hollywood motion pictures and hit television programs, not to mention a score of films in Bollywood including Stanley Ka Dabba, and the more recent Department and Agent Vinod.
Announcing the launch, Mr. Masaya Maeda, Managing Director, Chief Executive Officer & Global Head - Imaging Communication Products (ICP) division, Canon Inc., said “It is an exciting time for Canon in Japan and in India, as we continue to remain motivated and responsive in our pursuit of growth. Canon sees India as a critical market for its overall growth and is focused on deepening our relationship while staying committed to realizing the untapped potential in the market. Canon products simplify life, technologically, and with the launch of our Cinema EOS range, we aim to make the reel world, a real world for our customers. Our new product range, launched today provides supreme technology cameras that will set a new benchmark for the industry to transform and progress”.
Speaking on the launch, Kevin Kobayashi, CEO & President, Canon India, said, “At Canon, we always strive to attain technological innovation to ensure overall growth while offering the best digital imaging solutions to our customers. Our aim is to create new propositions that will help us in expanding rapidly. India is one of the most important markets for Canon globally, registering highest growth rate. The demand shall only get stronger and act as a catalyst towards our ultimate aim of delighting customers and being a part of each Indian household.”
Canon’s new Cinema EOS System, which offers compatibility with Canon’s wide array of high-performance EF lenses, provides cinematographers with a range of unprecedented creative possibilities to ensure that no story is left untold.
Speaking on the occasion, Dr. Alok Bharadwaj, Senior Vice President, Canon India, said, "This is a very significant launch for Canon in India. Canon in Japan worked tirelessly in developing & improving on technologies of capturing moving images in high definition culminating in the introductions of these new models. Our experience in selling EOS 5D series in India has been very encouraging in use of video capturing in high definition. Few Bollywood movies have shot many scenes using Canon EOS digital SLR. With the growing acceptance, we are happy to launch these new products today in India and are confident that these will prove to be game changers in the digital imaging space. With Canon camera business growing at a fast pace of 60% in India in 2012, we at Canon are looking forward to transform the industry with our new products. In accordance with this growth strategy , cinematography is a new domain that Canon will focus on , to consolidate its leadership in the Indian camera market and expects it to contribute 5% towards its top line in 2013. Next time you go to watch a Bollywood movie and get impressed with a scene, just think of Canon."
In addition to the above path breaking launches, Canon also introduced the Canon Professional Services (CPS) which will provide membership for selected media houses (company membership) targeting the regions of Mumbai, Delhi. The primary criteria for a photographer to avail the facilities of CPS is that the photographer must be a full time professional registered with a renowned media/ publication house using high end Canon products and must be a Canon brand loyalist. CPS concept has been established in worldwide Canon group and herein starts with Indian market. This CPS concept starts with selected Press Media and will expand to professional photographers and Professional camcorder user including Cinema EOS System.
"It is a unique service proposition to busy pro-photographers for whom any down time is a critical loss. At the start , we are issuing CPS enrollment to seven media houses for their Delhi and Mumbai photo bureaus" added Dr. Alok Bharadwaj
Cinema EOS C300: Show-Stopping High-Resolution Full-HD Performance
The Canon EOS C300/C300 PL is an all new digital video camera available in two models: the EOS C300, equipped with an EF lens mount for compatibility with the wide array of lenses that make up Canon’s current interchangeable EF lens lineup; and the EOS C300 PL, offering a PL lens mount for use with industry-standard PL lenses. The camera features a Super 35 mm-equivalent approximately 8.29-megapixel CMOS sensor ideally suited for digital cinematography.
-- Compact and lightweight: Ready for action
With a compact body design, the Canon EOS C300/C300 PL delivers exceptional maneuverability, enabling shooting from vantage points all but inaccessible to large cinema cameras, such as close to the ground for high-impact low-angle shots, and alongside walls.
The camera is equipped with four start/stop buttons positioned at various locations to satisfy any preferred camera-holding style. The new camera allows users to adjust image quality to match that of professional cameras and EOS-series digital SLR cameras.
Cinema EOS C500: 4K video recording for advanced digital cinematography
The 4K imaging format is emerging as the new standard for advanced effects and post-production in Hollywood and it is particularly important for big-budget motion pictures that include scenes compositing live-action cinematography with high-resolution computer-generated imagery.
The Cinema EOS C500 targets both, the motion picture and high resolution digital production industries. The camera will offer 4K RAW outputs and will be available with Canon’s EF mount and the industry-standard PL mount. Supporting the emerging next-generation 4K-resolution video capture and RAW data output, the EOS C500 achieves exceptional video results without any loss in quality. The camera’s uncompressed 4K output unleashes the full potential of Canon’s premium range of EF Cinema Lenses, combining with Canon Log Gamma, which delivers the high-quality video and wide exposure latitude required by digital cinematographers. Highly mobile and compact for filmmaking versatility, the Cinema EOS C500/C500 PL digital cinematography cameras - like Canon's Cinema EOS C300/C300 PL cinematography cameras - provide all of the same ergonomic features.
Cinema EOS 1D-C: The World’s First 4K motion, 18.1MP, DSLR Cinema camera
The Latest Addition to the Canon Cinema EOS Product Line Combines the Convenient Form Factor of a Digital SLR Camera with Full HD and 4K Video Recording up to 4096 x 2160-Pixel Resolution. Equipped with an 18.1-megapixel full-frame 24mm x 36mm Canon CMOS sensor, the lightweight EOS-1D C provides video recording at 4K (4096 x 2160-pixel) or Full HD (1920 x 1080-pixel) resolution to support high-end motion picture, television production and other advanced imaging applications.
-- Creative Control
The EOS-1D C's full-frame 24 x 36mm 18.1-megapixel Canon CMOS sensor makes possible a wide range of creative imaging expression, such as image-blur effects. Additional features include an expanded sensitivity range of up to ISO 25600 for exceptional motion-imaging results with reduced noise even in low-light settings.
Lenses for the C300 and other Cinema EOS System Cameras
No system is complete without its share of quality lenses. With the debut of the Cinema EOS System, Canon today introduced seven new 4K EF Cinema Lenses—four zoom lenses and three single-focal-length models—which complement the company’s current diverse lineup of interchangeable EF lenses for EOS SLR cameras.
Wide-Angle and Telephoto Cinema Zoom Lenses (for EF and PL Mounts)
1) CN-E14.5–60mm T2.6 LS (EF mount) and CN-E14.5–60mm T2.6 LSP (PL mount)
2) CN-E30–300mm T2.95–3.7 (EF mount) LS and CN-E30–300mm T2.95–3.7 LSP (PL mount)
The four new Canon zoom cinema lenses comprise the CN-E14.5–60mm T2.6 LS (for EF mounts) and CN-E14.5–60mm T2.6 LSP (for PL mounts) wide-angle cinema zoom lenses, and the CN-E30–300mm T2.95–3.7 LS (for EF mounts) and CN-E30–300mm T2.95–3.7 LSP (for PL mounts) telephoto cinema zoom lenses. Each lens supports 4K (4096 x 2160 pixels) resolution, which delivers a pixel count four times that of Full HD (1920 x 1080 pixels), and offers compatibility with industry-standard Super 35 mm-equivalent cameras as well as APS-C cameras.i
Single-Focal-Length Cinema Lenses (for EF Mount only)
1) CN-E24mm T1.5 L F
2) CN-E50mm T1.3 L F
3) CN-E85mm T1.3 L F
Like their wide-angle and telephoto cinema zoom lens co-stars, Canon’s new CN-E24mm T1.5 L F, CN-E50mm T1.3 L F and CN-E85mm T1.3 L F cinema lenses deliver 4K optical performance. The three lenses, designed for use with EF mounts, are compatible with not only industry-standard Super 35 mm-equivalent cameras, but also 35 mm full-frame, APS-H and APS-C sensor sizes
Additionally, 4 more lenses have been announced:
1) CN-E15.5-47mm T2.8 L S (EF mount) and CN-E15.5-47mm T2.8 L S P (PL mount)
2) CN-E30-105mm T2.8 L S (EF mount) and CN-E30-105mm T2.8 L S P (PL mount)
The expanded EF Cinema Lens series will include two wide-angle cinema zoom lenses, the CN-E15.5-47mm T2.8 L S (EF mount) and CN-E15.5-47mm T2.8 L SP (PL mount), alongside two telephoto cinema zoom lenses, the CN-E30-105mm T2.8 L S (EF) and CN-E30-105mm T2.8 L SP (PL). Ideal for use with next-generation 4K cinema cameras, the new lenses will join Canon’s existing line-up of high-end EF Cinema Lenses in forming the core of the Cinema EOS system, which spans lens, digital cinema camera and DSLR categories.
About Canon Inc.
Canon Inc. (NYSE: CAJ), headquartered in Tokyo, Japan, is a leader in the fields of professional and consumer imaging equipment and information systems. Canon’s extensive range of products includes copying machines, inkjet and laser printers, cameras, video equipment, medical equipment and semiconductor-manufacturing equipment. Originally established in 1937 as Precision Optical Industry, Co., Ltd., a camera manufacturer, Canon has successfully diversified and globalized to become a worldwide industry leader in professional and consumer imaging systems and solutions.
With over 195,000 employees worldwide, Canon has manufacturing and marketing subsidiaries in Japan, the Americas, Europe, Asia and Oceania; and a global R&D network with companies based in the United States, Europe, Asia and Australia. Canon’s consolidated net sales for fiscal 2011 (ended December 31, 2011) totaled $46 billion. Visit the Canon Inc. website at: www.canon.com
Canon in India
Canon India closed the year of 2011 with revenues of Rs.1525 crore and is targeting Rs. 2100 crore in 2012 which is 40% growth over 2011. Canon focuses on multiple market segments of consumer, B2B, Government & Commercial. Canon’s product portfolio extends over a vast variety of copier MFDs, fax-machines, printers, scanners, All-in-ones, digital cameras, camcorders and multimedia projectors, cable ID printers, semiconductors and card printers.
Canon India Pvt. Ltd. is a 100% subsidiary of Canon Singapore Pvt. Ltd., a world leader in imaging technologies. Set up in 1997, Canon India markets over 140 comprehensive range of sophisticated contemporary digital imaging. The company today has offices in 7 cities, warehouses in 13 cities across India and employs over 930 people. Canon has approximately 380 primary channel partners 13 National Retail Chain partners, and over 4000 secondary retail points. Oce distributors in India will now be a part of Canon partner network. Canon’s service reach extends to over 200 towns with over 200 service Engineers, 4 Master service centers and 34 Canon Care Centers. Canon and Océ products are available with complete service support network.