Accentium Web Acquires SitaGita.com, Relaunches Site
Accentium Web Pvt Ltd (Business Wire India)
Gurgaon, Haryana, India
Accentium Web today announced that it had completed the acquisition of SitaGita.com’s parent company SitaGita Com Limited in April 2012. It also launched a completely revamped website with a new look for SitaGita today.
SitaGita.com is the leader in the Global Indian women’s online content and community market. Commenting on the acquisition, Accentium Director, Vivek Pahwa said - “There is a strong demand for women audience advertising inventory online in India and this is why we chose to acquire the site. The site currently gets 800,000 unique visitors per month and this will add to the overall user reach for Accentium. We also expect the pageviews of the site to triple post the launch of the new version. There are lots of media synergies with our other sites, Taaza.com, iShopper.com and StudyNation.com.”
The revamped SitaGita.com has a lot more emphasis on high quality content relevant for its audience as well as greatly enhanced community features including a completely revamped forum, blogs and user profile section. The new SitaGita.com has social deeply integrated by design, not just as an additional feature.
Accentium estimates that using the total reach of Indian online users for its sites Taaza.com, Secondshaadi.com, StudyNation.com and now SitaGita.com - it has already become one of the top 100 online site groups in terms of India audience reach, including both Indian and International sites. With a reach of over 3.5 million unique visitors per month, and an expected reach of 5-6 million unique visitors per month by the end of the year, It is confident that with current roll out plans for new content verticals and growth in existing verticals, it can easily breach into the top 50 online groups by reach by the end of the calendar year.
About Accentium Web Pvt Ltd
Founded by Vivek Pahwa, Accentium has had several successes in the internet space in India. In February 2011, Accentium sold Gaadi.com, India’s leading auto portal to MIH Internet. Gaadi.com is in the business of providing new and used car solutions to users, dealers and advertisers. Prior to that, Accentium made a successful exit from Desimartini.com, selling it to HT Media Ltd in November 2007.
Besides SitaGita.com, Accentium currently runs Taaza.com, AdLift and SecondShaadi.com
Taaza.com is a multi-vertical content based horizontal with news, jobs, education, movies, shopping, photos, classifieds, travel, finance and games being the current verticals on the site.
AdLift.com – AdLift is one of India’s leading digital marketing solutions provider. AdLift provides differentiated Search Marketing solutions and has clients in India and the US. AdLift now provides digital marketing services to some of the biggest internet companies in the world.
SecondShaadi.com – India’s leading matrimonial site for second marriages, it has successfully created many alliances in this category.