IVILLAGE INKS DEAL WITH TIME INC.'S MYRECIPES.COM TO PROVIDE RECIPES
FROM TOP FOOD BRANDS

NEW YORK, Nov. 12 /PRNewswire/ -- iVillage today announced the launch of its new
food site (www.ivillage.com/food), a modern online food destination specifically
designed for women and moms who want to simplify meal planning, eat healthier,
and spend more time with their families around the table. This marks the second
phase in a site-wide relaunch, which takes a new approach to women's media and
caters to the needs of today's busy women who live their lives online.
McCormick, a global leader in the sale of spices, herbs and seasonings, will be
the launch advertiser for the new food site. The announcement was made by Jodi
Kahn, Executive Vice President, iVillage.



"iVillage is the only place where women's everyday needs are met with tools and
a community to support them. Food, a topic central to all women, is a key
component in delivering experiences around the things that women care about
most," said Kahn. "We know women are the primary shoppers and cooks in the home,
and have designed the new site with a real-life approach to how they consume,
shop and integrate food into their lives."



According to new iVillage research conducted by GFK Roper just this week, 73
percent of women online already rely on the Internet to plan family meals.
Tapping into this trend, iVillage is unveiling a highly personalized set of
tools with over 139 categories to help women manage their shopping lists, food
preferences, health needs, dietary needs and even allergy considerations in
innovative ways.



"In addition to the recipes and cooking tools, the soul of the site is about the
stories connected to eating, sharing and experiencing food," said Angela
Matusik, chief content officer for iVillage. "The content being talked about by
our vibrant community drives what's showcased in our articles, galleries and
blog posts."



The new site will also feature impressive photos and video food content, and
will benefit from exclusive access to NBC Universal's wide array of food
programming and experts. Highlights include:

    --  Day-after reviews of Bravo's "Top Chef," including fan blogs and recipes
    --  Recipes and advice from food experts such as
        o Restaurateur Donatella Arpaia
        o Top Chef Talent - Gail Simmons, Kevin Gillespie and the Voltaggio
          brothers
        o Filmmaker and cookbook author, Tamra Davis
        o The Creative Kitchen's kids' cooking specialist, Cricket Azima
        o Best sellers from Dorling Kindersley Publishing
    --  Original video with "Iron Chef" Michael Symon and "Top Chef" season one
        winner Harold Dieterele.


Kahn also announced a partnership with Time Inc.'s MyRecipes.com, which will
deliver a special array of dishes from top brands such as Real Simple, Cooking
Light and Southern Living. This marks the first time Time Inc. has shared its
recipes with an outside company.



To help advertisers become fully integrated with a woman's daily routine and
leverage the thousands of conversations happening in the iVillage community,
there will be a host of partner-driven programs available at launch.



As the launch advertiser, McCormick will promote our spices and signature
recipes. "McCormick is a brand women trust for all of their cooking needs, and
we are thrilled to have a digital partner like iVillage Food to extend our brand
online to a key target audience for us," said Laurie Harrsen, Director of
Consumer Communications at McCormick.



iVillage will continue its relaunch with next month's Astrology debut, followed
by Health, Beauty and Family throughout the first half of 2010.



About iVillage

With approximately 20 million unique visitors per month, iVillage is the leading
online destination for women, where they can find the most meaningful content,
real-life conversations and the tools they need for their busy lives. The site
focuses on categories that best serve women's needs, including Food, Health,
Entertainment, Family, Beauty & Style. Additional businesses and brand
extensions within iVillage Networks include iVillage UK, NBC Digital Health
Network, Astrology.com and GardenWeb. In addition, iVillage enjoys a strategic
partnership with BlogHer, the leading participatory news, entertainment and
information network for women online. iVillage Inc., acquired by NBC Universal,
Inc. in May 2006, is based in New York City, and is part of the NBC Universal
Women & Lifestyle Entertainment Networks Group.




    Press contact:
    Mary Ellen Mooney
    212-651-5198
    Maryellen.Mooney@nbcuni.com

    Blair Decembrele
    646-747-3531
    blaird@kaplowpr.com



SOURCE iVillage