LONDON, November 25 /PRNewswire/ --

- Potentially Life-Saving Invention Inspired by Children's Real Life Experience
of Devastating Forest Fires

Sony Europe today announces that its partnership with a young team called Forest
Guard has reached a vital stage as the youngsters have the enormous satisfaction
of seeing their forest wildfire detection system idea deployed in their local
forest for testing.

The team of six, whose idea won the Climate Actions part of the global FIRST(R)
LEGO(R) League Children's Climate Call competition in Copenhagen, Denmark back
in May 2009, impressed Sony executives so much that the company offered to
partner with the team to bring their idea to life. The team will also return to
Copenhagen during the United Nations Climate Change Conference (COP15) to show
the system to the world's leading authorities on climate change at the Bright
Green Expo, 12-13 December 2009.

Their idea uses a network of solar-powered CCTV cameras and citizen fire
watchers over the web to obtain advance warning of wildfires before they manage
to spread. The team have been working hard with Sony engineers over the summer
resulting in an initial version of the system that is ready to be tested in the
team's local Tahoe National Forest in California. The University of Nevada, Reno
is offering the project local support with Dr. Graham Kent and his team helping
test and maintain the network of cameras.

"We are so pleased we could bring our technology and engineering skills to this
project and help this young team's idea become a reality", says Morgan David,
Divisional Director, Research and Development (R&D) at Sony. "To apply
technology to help solve the problems of climate change is at the heart of
Sony's philosophy and we will continue to collaborate with the Forest Guard
initiative and support this project."

The Sony designs and software for the Forest Guard proof of concept will be
released into the public domain and a white paper will also be made available so
that the technology is available to all scientists, governments and NGOs working
to combat wildfires globally.

Forest Guard are acutely aware of the need for detecting forest wildfires early.
In September forest fires once again broke out near to them destroying 50 homes
and 10 businesses in their local area. The families of Forest Guard members,
Ayden, Bobby, Faith and Drew, were evacuated from their homes as the fire
continued to burn closer to their properties.

Recounting the experience, eleven year old team member Ayden says: "The smoke
was bellowing high from the trees, like a big black cloud. Soon after we were
home, we were told to evacuate. My stomach knotted up. We went to my aunt and
uncle's house and after a few hours, the fire was put out and we went home. The
next day I passed the destruction left by the fire; along the highway we could
see all the trees and homes that had been destroyed."

The team are also keen to highlight the environmental impact these devastating
fires have - the carbon dioxide emitted during these fires can equal that
produced by several million cars on the road in a year and CO2 emissions by
forest fires are expected to increase by 50% by 2050 if something isn't done.

It is these experiences that are bringing members of Forest Guard to Denmark
during COP15 in December. They will be exhibiting with Sony at the Bright Green
exhibition held next to COP15 to showcase how their idea can make a difference
globally to both people's lives and carbon emissions. H.R.H The Crown Prince of
Denmark, the US Secretary of Commerce and the US Ambassador to Denmark are
dignitaries set to attend Bright Green alongside General Manager of LEGO
Education Jens Maibom and world famous inventor Dean Kamen.

A documentary following the story of the Forest Guard idea that gives a close
insight into how their lives are affected by the devastating impact of forest
wildfires is currently being filmed and will be shown on national broadcast
channels.

Further information

The Forest Guard Team are also The Lego Guards, a FIRST LEGO League team from
Meadow Vista, California and includes Andrew Wood, 13; Aydan Potts, 11;
Alejandro Vega, 13; Bobby Huckins, 12; Faith Oakes, 13 and Drew Oakes, 10 and
they are mentored by team coach Heidi Buck. For more information about the team
and the project, go to http://www.forestguards.org

Children's Climate Call was organized by FIRST Scandinavia and the LEGO Group in
partnership with IBM, NIRAS and Sony Europe. For more information about the
event and photos, go to http://www.childrensclimatecall.org


    Media contact:
    Claire Thacker, Corporate Communications,
    Sony Europe
    Tel: +44(0)1932-816000
    email: claire.thacker@eu.sony.com

For more information about Sony's environmental initiatives go to
http://www.sony.eu/eco

SOURCE Sony Europe