Execs to Highlight New Social Retargeting Techniques to Drive ROI in
Display Campaigns

SCOTTSDALE, Ariz., Nov. 30 /PRNewswire/ -- iCrossing
(http://news.icrossing.com), a global digital marketing agency, and
Media6Degrees (www.media6degrees.com), the technology company that maps the
global social graph to provide major brand marketers with scalable customized
audiences, announced today that they will partner with the Word of Mouth
Marketing Association (WOMMA), to host a webinar on Dec. 2.



The webinar, titled "ROI is Achievable in Display with New Techniques such as
Social Retargeting," will be led by Dax Hamman, vice president of display media,
iCrossing, and Kathy Leake, founder and chief revenue officer, Media6Degrees. It
will discuss how social retargeting could be the future of behavioral targeting.
It also will include real-world examples of how iCrossing and Media6Degrees -
using social retargeting capabilities - were able to increase the ROI for
performance display media campaigns by more than fifty percent for several major
brands in the travel, financial services and retail verticals.



"People naturally gravitate toward others with similar interests - the birds of
a feather flock together theory," said Hamman. "Social retargeting helps brands
leverage social networks to engage consumers and zero in on those users who are
most likely to be receptive to a brand's message."



The webinar is complimentary and open to all. To register, please visit
http://womma.org/events/december-2-webinar-roi-is-achievable-in-display-with-new-techniques-such-as-social-retargeting.



About iCrossing



iCrossing is a global digital marketing agency that combines talent and
technology to help world-class brands find and connect with their customers. The
company blends best-in-class digital marketing services -- including paid
search, search engine optimization, Web development, social media, mobile,
research and analytics -- to create integrated digital marketing programs that
engage consumers and drive ROI. iCrossing's client base includes such recognized
brands as Epson America, Toyota, Travelocity and 40 Fortune 500 companies,
including The Coca-Cola Company and Office Depot. Headquartered in Scottsdale,
Arizona, the company has 550 employees in 12 offices in the U.S. and Europe.



About Media6Degrees



Media6Degrees (media6degrees.com) provides major brand marketers scalable,
bespoke audiences using the power of social graph data. The firm is based in New
York and funded by U.S. Venture Partners, Contour Venture Partners, Coriolis
Ventures and several prominent angel investors.





Media contact:
Dana Mellecker
iCrossing
646-435-4456







SOURCE iCrossing