- The UK’s only awards for consumer technology and appliances that are based entirely on owner reviews
- Awards based on more than half a million genuine reviews of products from purchasers
- £16.49 Tesco own-brand Hi-Fi is the shock winner in the Hi-Fi category.  Sony dominates in TVs and TomTom wins three medals in the SatNav category.  Apple’s iPhone fails to win a medal in the mobile phone category.

Reevoo.com, the leading source of authentic customer reviews on the web, today announces the winners of the Reevoo Customer Choice Awards 2009. 

The winning products, as chosen by shoppers, represent the very best in electrical products and appliances for the kitchen, laundry, living room and on-the-move. 

More than half a million individual reviews written by confirmed purchasers up to 1st April 2009 were collated to identify the winners.  All shoppers rate products that they have bought on several criteria, including overall score and value for money.

The awards cover twenty one categories – from camcorders to cookers – and are based on post-purchase reviews from shoppers at 60 of the UK’s leading online retailers. 
“This is the first time that product awards have been based solely on the feedback from owners,” said Richard Anson, CEO of Reevoo.com. “Most awards are judged by relatively small panels of experts, but in this case we use only the hands-on, considered views of shoppers who have parted with their cash to buy the products that they are rating.  That makes these awards an invaluable shopping list for buyers of electrical products.”

He added: “In the last decade, we’ve seen a massive surge both in the volume and variety of electrical products available to shoppers.  Choice is good, but it is often difficult and time consuming for shoppers to wade through all the options.  What our awards offer is a snapshot of the very best products on offer – as judged by half a million shoppers who have been through research, selection, purchasing and perhaps most importantly hands-on experience of the products themselves.”

Big winners include Sony, which takes gold and silver in the television category, and TomTom with a clean sweep in the SatNav category. Nikon takes the prize for best digital camera and Canon wins gold in the camcorder category.  UK-based vacuum cleaner manufacturer Numatic wins an impressive silver award for its Hetty vacuum cleaner.  The biggest surprise is in the Hi-Fi category, which Tesco wins with an own-brand hi-fi that retails for an incredible £16.49. Apple wins gold in the laptop category, but only manages a bronze in the MP3 and iPod category. Perhaps even more surprisingly, the iPhone fails to make the top three in the mobile phone category, with Samsung winning gold and bronze and Nokia taking silver.

In the value for money category, Tesco also does well, with wins for best value for money Hi-Fi and microwave. 

THE WINNERS IN DETAIL:

Rank	Category	Top Products	Aggregate score out of ten
GOLD	Camcorders	Canon HF10	9.24
SILVER		Sony HDR-SR12	9.19
BRONZE		Sony HDR-TG3E	9.12
Reviewers praise the Canon HF10 for its easy menu system and fantastic optical and digital zoom. Customers loved its light weight, battery life and all-round great usability. “Almost everything is superb on this camcorder, the image is amazing.”  “Light, easy to use, great picture quality.”
GOLD	Coffee-Makers	Krups XN2100 Nespresso® Essenza	9.55
SILVER		De'Longhi ESAM6600 Prima Donna	9.40
BRONZE		Krups XN2001 Nespresso® Essenza	9.33
Reviewers judged the Krups stylish and easy to use and clean and praised its great tasting coffee. “Small and neat which makes it look fabulous in the kitchen...The coffee frother means you get a professional cup of coffee. The coffee itself is fabulous”.  “I'm not a gadget person but I love this! The coffee tastes amazing and the aeroccino works a treat.”
GOLD	Digital Cameras	Nikon D300 Body Only	9.43
SILVER		Sony CyberShot DSC-W300	9.41
BRONZE		Canon Powershot G10	9.33
Reviewers praised the Nikon for its light sensitivity range, image quality, build quality and speed.  Comments included: “The best image quality in digital, equalling that of Hasselblad.” “Focusing is faster and more accurate and battery life is greatly extended.”
GOLD	Dishwashers	Siemens SN26M290	9.33
SILVER		Miele G1142	9.25
BRONZE		Hotpoint FDD912	9.21
Reviewers were particularly impressed with its cutlery tray, how quiet it is and how easy it is to load.  “Lots of room and well-laid out. Almost silent when it's operating. Easy to load and unload. A pleasure to use.”  “Easy to load...and with a lot of flexibility as to where to put items with the tray spacers being adjustable...A whole range of cleaning cycles... Economical on water and electricity. Cleaning and drying excellent.”
GOLD	Hi-fi systems	Tesco Value MC-907	9.31
SILVER		Roberts Sound 43	9.27
BRONZE		Sony MHC-EC78PI	9.16
Reviewers praised the Tesco own-brand hi-fi for its sound quality and incredibly low price: “Bought this for my mum – she didn’t want any extra buttons”. “The sound is brilliant for such a small unit and for the price it really is value for money”.
GOLD	Irons	Philips GC8220	9.20
SILVER		Philips GC8261	9.07
BRONZE		Russell Hobbs Slipstream 13916	8.80
Reviewers commented positively on the versatility of the winner’s steam function and the length of the flex.  Comments included: “Best iron I’ve ever used.” “Irons like a dream.” “Has cut my ironing time in half.”
GOLD	Kettles	Breville JK144	9.47
SILVER		Hitachi KET2E	9.26
BRONZE		Dualit 72400	9.00
Reviewers commented on the stay-warm mode, the colourful illuminations and the quietness of the kettle when boiling.  Comments included: “Super quiet fast boil.” “Looks great in the evening when lights are low”.
GOLD	Laptops	13 inch Aluminium Apple MacBook MB466B/A	9.24
SILVER		Samsung NC10	9.14
BRONZE		Acer Aspire 6920G-6A3G25Bn	9.00
Customers loved how easy the 13 inch Macbook is to use, straight out of the box and lavished compliments on the typically high quality design of the laptop.  “Product is simply flawless.”  “Apple know how to make a sexy laptop”
GOLD	Microwaves / combis	Sharp R959SLM	9.19
SILVER		Samsung MW872	9.04
BRONZE		Sharp R98STM	9.00
Reviewers commented on the winner’s Tardis-like proportions – compact on the outside and surprisingly capacious interior. Comments included: “Able to use a 12 bun tin on shelf or turntable.” “It has a large capacity for roasting a 10lb bird.”
GOLD	Mobile phones	Nokia 5220 XpressMusic	8.86
SILVER		Samsung M150	8.85
BRONZE		Nokia E71	8.78
Reviewers regularly described the winner as light, compact, easy to use and complimented it on its good battery life and nice design.  "Small and compact. Does everything I need it to in a simple way."  "I love the design of the handset, especially the shape! The sound quality is really good and I love that I can use a memory card up to the size of 2GB."  "Has everything you need e.g. phone, camera, music player and radio and its all good and efficient and very easy to operate."
GOLD	MP3 players	Sony NWZA816	9.32
SILVER		Sony NWZS639F	9.27
BRONZE		Apple iPod Touch 8GB	9.16
Shoppers love the portability and price of this Walkman: “Great picture & sound quality. Awesome value for size & features. Comes with the BEST IN-EAR HEADPHONES I'VE EVER OWNED! Amazing bass response!” “This Mp3 is a well designed item. Its looks are good, it is featherlite in weight and its battery life is excellent at 30 hours. The video play back and screen resolution is fandaby dozy.”
GOLD	Printers	Epson R2880	9.37
SILVER		Lexmark X4650	9.20
BRONZE		Canon Pixma MP610	9.17
The Stylus Photo R2880 was a clear winner for customers who rated it highly for its high quality printing, easy to use software and great colour reproduction. “The picture quality is fantastic.”  “It’s so quiet and smooth.”
GOLD	Satellite Navigation	TomTom XL GB	9.15
SILVER		TomTom One V4 Europe 22	9.09
BRONZE		TomTom Go 730 Europe	9.06
Reviewers praised the compactness of the winning model, ease of use and the accuracy of its directions.   “The Tom Tom is magic, I haven’t got lost yet.”  “Easy to use. Quick to connect and plan or re-plan the route.”
GOLD	Televisions	Sony KDL46Z4500	9.33*
SILVER		Sony KDL40Z4500	9.33*
BRONZE		Toshiba 37XV503DB	9.29
The top TV offers hassle-free high quality images, with perfect marks for ease of use: “Totally stunning! Waited so long for the perfect TV to be made and it's finally here. Looks the absolute biz even when not on. All in all a very happy customer and proud owner of this stunning set.” “Picture quality is fantastic, the best I have seen on ANY television.”
GOLD