22nd December looks set to be Super Saturday across Europe
High Wycombe, UK — October 30, 2012 — ShopperTrak has identified 22nd December, Super Saturday, as the busiest shopping day of this year's holiday calendar in Europe. Between the 1st November 2012 and 8th January 2013, ShopperTrak predicts that the 22nd December will reach the highest combination of both sales and foot traffic in the UK, with France and Germany set to follow suit.
As the world's largest provider of people counting technology and foot traffic analysis, ShopperTrak is able to harness data from across the European retail landscape. The holiday season 2012 analysis shows that five of the busiest foot traffic days will take place between 20th to 24th December, with shoppers taking advantage of one final weekend before Christmas. The days immediately following the 25th are also a huge opportunity for retailers due to an additional weekend falling between Christmas and New Year.
While holiday shopping patterns differ across Europe, France, Germany and the UK share the same top ten foot traffic days, with only their ranking differing slightly. Spain however, will see its busiest shopping day land on the 5th January 2013 due to the traditional celebration of the Epiphany.
With most people intent on shopping rather than browsing when they venture out in December, retailers must be ready to deliver excellent service to help maximise conversion rates.
Longer working days, with late night openings also require planning in order to ensure that the best staff is on duty to meet demand while optimising operational costs
"Retailers must prepare to maximise shopper opportunity while managing the increase in operating costs related to keeping stores open for longer during the holiday season", said Todd Starcevich, CEO of ShopperTrak in Europe and the Middle East. "To make the most of late night opening hours, for example, retailers will need to understand and manage their store foot traffic better and focus on increasing shopper-conversion rates to improve sales. It will also be crucial to optimise staffing, scheduling, marketing and advertising with both the holiday calendar and individual store trends in mind."
The following table shows ShopperTrak's forecasted busiest holiday shopping days across Europe between 1st Nov. 2012 and 8th Jan. 2013:
|1||22nd December||22nd December||22nd December||5th January|
|2||21st December||15th December||15th December||4th January|
|3||15th December||8th December||8th December||3rd January|
|4||8th December||1st December||1st December ||22nd December|
|5||1st December||24th November||21st December||29th December|
|6||27th December||17th November ||24th November||8th January|
|7||24th November||27th December ||20th December||15th December|
|8||29th December||28th December||17th November||8th December|
|9||23rd December||21st December||19 December||28th December|
|10||20th December||29th December||10th November||1st December|
ShopperTrak is a retail technology company that anonymously counts people, analyses data and identifies opportunities to increase revenue for retailers, mall developers and entertainment venues. Founded in 1995, ShopperTrak counts billions of shoppers annually in more than 50,000 locations across 74 countries. The Chicago-based company has more than 200 employees with offices in High Wycombe, England; Dubai, United Arab Emirates; and Shenzhen, China. Find out more at http://www.shoppertrak.com/.
Sara Munoz, Nikki Scrivener or Lizzie Wood
Fourth Day PR
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