Ramco Systems Deploys Salesforce SFA to Optimize Sales Processes
IT News Online Staff
2007-06-27
Salesforce.com, the provider of on-demand business services, announced that Ramco Systems, a provider of agile enterprise software and services, has deployed Salesforce SFA (sales force automation) in less than six weeks to improve lead management and sales effectiveness.
Ramco is one of the 32,300 companies of all sizes, industries and geographies that comprised the salesforce.com customer base as of April 30, 2007. Revenue and subscribers will be recognized as the service is delivered.
"Our business is growing and to successfully expand further we require a system that supports our sales team and improves their ability to track and close more deals," said Barbara Angius Saxby, Chief Marketing Officer, Ramco. "Salesforce SFA has helped us streamline and automate our sales process in a cost effective manner and gives us visibility into our marketing campaign effectiveness as well."
Ramco has over 1,800 employees in its eighteen offices across the world. It serves customers in 35 countries, providing a flexible platform for quickly deploying business applications and automating business processes. The strength of Ramco's products and solutions lies in their ability to help organizations "change on demand" so that business applications are always aligned with constantly evolving business processes.
Saxby said, "Ramco has always had a very strong technology and R&D focus and this has served us well in the market. As the company strives to become more of a customer-driven organization with an enhanced focus on marketing and sales, our ability to track and manage our business effectively is increasingly important."
"Salesforce allows us to better manage our sales process and pipeline, improve lead conversion rates and boost the productivity of our sales staff," added Saxby. "As the sales team becomes more accustomed to the system, they're appreciating the time it saves them and allows them to concentrate on continuously growing the business."
Ramco chose Salesforce after evaluating CRM solutions from several vendors. Salesforce SFA was rolled out to Ramco sales staff in India, Europe and the Middle East.
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