Mauj Brings Mobile ESPN to Mobile Phones in India
IT News Online Staff
2007-08-23
Mauj Telecom, a mobile entertainment company in India and part the People Group, has announced a tie-up with Mobile ESPN. As a part of this tie-up, Mauj will manage the integration of the short code '3776' and the WAP destination for 'Mobile ESPN' services in India.
Mauj will enable the Mobile ESPN services on its Armada Platform for all the on-air interactivity, sports updates and alerts services on the short code. The company will also be responsible for distribution of rich multimedia content through the WAP sites and on-device portals for all sports services.
In addition, Mauj through its technical and operational expertise will also help Mobile ESPN develop unique sports-based applications and provision sports services on the operator platform.
Sanjay Kailash, EVP Ad Sales and New Media, said, "Mauj is a leading enabler of Mobile VAS services in India and is one of the best in the industry today. We are happy to work with them for managing the service integration of Mobile ESPN."
Manoj Dawane, CEO, People Infocom (Mauj), said, "We are delighted that Mobile ESPN has chosen us to run and manage their short code and WAP destination ports. Today sport is a very popular source of entertainment in India and hence this tie-up will help us provide our customers with a wide choice of new and innovative products on the mobile platform."
"We have worked with ESPN STAR Sports earlier as well, and the experience has been outstanding. We are sure that this partnership will be a positive one as well," added Dawane.
Mauj has successfully managed and carried out activities for the sports broadcaster in the recent past. The company managed the Afro-Asia Cup WAP zone in August 2007 where the video content was provided live (with a lag of 15 to 20 minutes) to the end user. Mauj also successfully integrated a brand led exercise for ESPN where Apollo tyres sponsored cash prizes across Airtel and BSNL. This contest was also promoted aggressively by ESPN on their network.
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