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Toshiba to Showcase Line-Up of Technologies & Systems at CES 2008
IT News Online Staff
2008-01-07

Toshiba Corp. has announced a diverse line-up of advanced technologies and systems that it is bringing to the Consumer Electronics Show, CES 2008, in Las Vegas from January 7 to 10. At CES, the company said it will demonstrate its commitment to innovation and excellence in digital products that it brings to realizing Digital Life Innovation for consumers, the main theme of its CES 2008 showcase.

Toshiba said Digital Life Innovation will take the consumer experience of digital technology to new heights, a level where advances in digital equipment create new products, shape new services and offer new lifestyle experiences. The company will introduce at CES the latest advances in technologies and systems that realize Digital Life Innovation.


Major Exhibits of New Technologies:
- AV Notebook PC "Qosmio" with "SpursEngine": "Qosmio" has led the way in bringing advanced entertainment capabilities to AV notebooks, and visitors to CES will see how a new Qosmio concept model points to future services and capabilities. The Qosmio integrates Toshiba's "SpursEngine", a co-processor derived from the high-performance Cell Broadband Engine 1,2 (Cell/B.E.) processor and Toshiba's image processing technology, and brings new levels of processing power to consumer electronics.

- Demonstrations at CES include:
-- Real-time face morphing: Real-time transformations of hair styles and makeup that instantaneously recognize and process changes in position, angle and facial expression captured by an integrated camera, and render them as computer graphics.
Hand gesture: Remote-controller-free, hand gesture control of video, where simply moving the hand can control, for example, playback or pause.
-- Video indexing: Once a face appears on screen, it is recognized and stored in an easily searched index that allows viewers to find and playback video segments featuring a specific person.
-- Super-resolution: Image super-resolution creates high definition (HD) video from standard definition (SD) video, for instance video library recorded so far, by enhancing pixel resolution.
-- High-speed video editing and transcoding: SpursEngine's high-speed transcoding from MPEG2 to H.264 achieves faster editing and recording of HD video to HD DVD discs.

- TV with Cell Broadband Engine (Cell/B.E.): TVs empowered with the high performance Cell/B.E. multi-core processor offer new dimensions in visual entertainment. Technology demonstrations at CES will feature real-time image super-resolution that transforms SD images into HD, and multi-decoding, the simultaneous playback of multiple videos that can bring up to 48 moving images to the screen.

- Ultra Mobile Technology: Toshiba said it enjoys technological advantages in mobile applications in essential areas such as high density mounting, curved surface printed antennas for miniaturization, the user interface for small devices and storage devices. In mobile storage solutions, the companies capabilities extend to hard disk drives (HDD), solid state drives (SSD) and SD cards. All these capabilities will be demonstrated in a concept model of an ultra mobile PC. Toshiba's new user interface, "eMotion Feel", realizes simple, intuitive operation, such as the "flickcursor" on-screen touchpad, scrolling by tilting the device and zoom-in and out by pressing the screen.

- Solid State Drives (SSD): Toshiba's first solid state drive delivers 128 GB density in a 1.8-inch form factor, thanks to its capabilities in multilevel-cell (MLC) NAND flash memories. By integrating an original MLC controller, the new line-up of SSD achieve performance levels comparable to those of single-level NAND flash SSD; for instance, maximum read and write speeds of 100 MBps and 40 MBps, respectively. At CES, 64 GB and 128 GB SSD will be showcased in a range of form factors.

- Next Generation REGZA LINK (HDMI-CEC): The current REGZA LINK (HDMI-CEC) offers simple operation of multiple digital products connecting by HDMI cables; for example a TV, HD DVD player and PC can all be operated by one TV remote controller, and any content stored in a connected PC can be listed, selected and played back on a TV. The next generation achieves all this, but without wires. Toshiba will demonstrate REGZA LINK (HDMI-CEC) based on WirelessHD 3 technology. WirelessHD standardized by the WirelessHD consortium realizes wireless transmission of uncompressed HD video and audio data at speeds as high as 4 Gbps in the millimeter waveband, almost without delay, allowing total freedom when positioning devices in a room. Toshiba is a promoter company of the WirelessHD consortium.

- Direct Methanol Fuel Cell (DMFC) for Mobile Devices: Toshiba said its leadership in fuel cells is embodied in the reference model of a direct methanol fuel cell integrated into one of its gigabeat portable media players. The DMFC runs on a methanol-oxygen fuel mix, and generates and supplies power directly to the device. The prototype DMFC can run video on the gigabeat for as long as ten hours on a single fuel charge, and can be refueled on the go for unlimited device operation.

- Toshiba and the Environment: Toshiba will present "Environment Vision 2050", its long-term commitment to promoting the highest environmental standards, embodying its determination to contribute to a better environment in the years to 2050. Displays will include examples of improved eco-efficiency in products and business processes, based on Toshiba's eco-efficiency factor, feature the largest line-up of PCs rated as Gold by the U.S. Electronic Product Environmental Assessment Tool (EPEAT), and spotlight Toshiba's participation in the US EPA's "plug-in to eCycling" programs.

Toshiba's presence at CES will also include various HD DVD products including HD DVD players and drives, HDTVs, PCs and other digital products. The company's HD DVD products will also be featured at HD DVD Promotional Group's booth (South Hall 1, #21266).


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