GlobeNewswire
2012-05-09
MEDL and Walter Foster Teach Kids How to Draw NASCAR Race
Cars
FOUNTAIN VALLEY, Calif., May 9, 2012 (GLOBE NEWSWIRE) -- MEDL Mobile,
Inc. (OTCBB:MEDL), an incubator and aggregator of mobile technology,
announced today that it has introduced a NASCAR lesson pack for the
"Kids! Learn to Draw by Walter Foster" app for iPad. The new "NASCAR:
Learn to Draw Race Cars" lesson pack is the latest digital drawing
title in the app from art instruction leader Walter Foster, and joins
14 other lesson titles. The iPad app is now available for a limited
time for free in the Apple App Store, with most lesson packs available
as in-app purchases for $2.99 each. The NASCAR lesson pack is available
for an introductory price of $3.99.
"Kids! Learn to Draw by Walter Foster" makes it exciting and easy to
create digital renderings of a variety of subjects from dogs and cats
to cars and planes. The free app comes with two free drawing lessons
and a complete set of colorful, easy-to-use drawing tools. In addition,
a huge selection of fun and challenging lessons is available for
purchase within the app.
"Walter Foster Learn to Draw has become one of the most popular
applications in the market," said Dave Swartz, MEDL Mobile co-founder
and chief creative officer. "The addition of NASCAR is sure to thrill
our current users and bring new racing fans to the platform."
"We're very pleased to be working with MEDL Mobile to ensure that kids
today can receive the same quality instruction as previous
generations," said Ross Sarracino, president of Walter Foster
publishing.
"NASCAR is thrilled to be part of Walter Foster's time-honored mission
to bring the fun and fulfillment of art and drawing to kids," said
Blake Davidson, NASCAR Vice President, Licensing and Consumer Products.
"As we focus on creating the next generation of NASCAR fans, it's
innovative offerings like this that will assist us in making that early
connection."
"Kids! Learn to Draw by Walter Foster" features include:
-- Two free, pre-loaded step-by-step lessons
-- Ability to purchase new lessons in-app
-- Easy-to-follow, step-by-step guides in every lesson
-- Realistic drawing and coloring tools
-- Adjustable size for every tool
-- Fun background paper options
-- Freehand drawing mode
-- Ability to save, share, and print any drawing
About MEDL Mobile
MEDL Mobile Inc., an early leader in the emerging mobile applications
software market, is engaged in the monetization of mobile apps through
four primary revenue generating platforms: (i) development of
customized apps for third parties to monetize their particular
intellectual property, persona or brand, (ii) incubation of apps in
partnership with third parties and from a library of more than 85,000
original apps concept submissions, (iii) sale of advertising and
sponsorship opportunities directly to brands and (iv) acquisition of
apps from other developers and use of a proprietary application
programming interface, or API, to make Apps recommendations for our
user base. The MEDL Mobile Holdings Inc. logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=11366. For more
information about MEDL Mobile, please visit http://www.medlmobile.com.
About Walter Foster Publishing
Ninety years ago, Walter T. Foster -- a well-known artist, instructor,
and collector -- began producing self-help art instruction books from
his home in Laguna Beach, California. He originally wrote, illustrated,
printed, bound, packaged, shipped, and distributed them himself.
Although Walter passed away in 1981 at the age of 90, his legacy
continues in a growing product line. Based in Irvine, California,
Walter Foster Publishing is part of the Quayside Publishing Group.
Visit www.walterfoster.com.
About NASCAR
The National Association for Stock Car Auto Racing, Inc. (NASCAR) is
the sanctioning body for one of North America's premier sports. NASCAR
races are broadcast in more than 150 countries and in 20 languages. In
the U.S., races are broadcast on FOX, TNT, ABC/ESPN/ESPN2, SPEED and
SiriusXM Satellite Radio. NASCAR fans are among the most brand loyal in
all of sports, and as a result more Fortune 500 companies participate
in NASCAR than any other sport. NASCAR consists of three national
series (the NASCAR Sprint Cup Series, NASCAR Nationwide Series, and
NASCAR Camping World Truck Series), four regional series, and one local
grassroots series, as well as two international series. Also part of
NASCAR is GRAND-AM Road Racing, known for its competition on road
courses with multiple classes of cars. NASCAR sanctions more than 1,200
races at 100 tracks in more than 30 U.S. states, Canada and Mexico.
Based in Daytona Beach, Fla., NASCAR has offices in eight cities across
North America. For more information and a complete schedule, visit
www.nascar.com. Follow NASCAR on www.facebook.com/NASCAR or on Twitter:
@NASCAR.
Forward-Looking Statements
Certain statements contained herein constitute "forward-looking
statements" within the meaning of the Private Securities Litigation
Reform Act of 1995. These forward-looking statements are based on
current expectations, estimates and projections about MEDL Mobile's
industry, management's beliefs and certain assumptions made by
management. Readers are cautioned that any such forward-looking
statements are not guarantees of future performance and are subject to
certain risks, uncertainties and assumptions that are difficult to
predict. Because such statements involve risks and uncertainties, the
actual results and performance of the Company may differ materially
from the results expressed or implied by such forward-looking
statements. Given these uncertainties, readers are cautioned not to
place undue reliance on such forward-looking statements. Potential
risks and uncertainties include but are not limited to the ability to
integrate Inedible Software apps and platform into MEDL's product
offering, the ability to procure, properly price, retain and
successfully complete projects, and changes in products and
competition. Unless otherwise required by law, the Company also
disclaims any obligation to update its view of any such risks or
uncertainties or to announce publicly the result of any revisions to
the forward-looking statements made here. Readers should review
carefully reports or documents the Company files periodically with the
Securities and Exchange Commission.
CONTACT: Media Contact:
Chris Scuro
MEDL Mobile
Chris.scuro@medlmobile.com
(714) 617-1991 ex. 4211