70 Percent of Organizations Now Considering, Planning or
     Running Big Data Projects According to New Global Survey

INFORMATICA WORLD, LAS VEGAS, Nevada, May 14, 2012 (GLOBE NEWSWIRE) --
By a greater than two-to-one margin, organizations today view big data
primarily as a business opportunity rather than an IT challenge and are
moving quickly to do something about it, according to a recent global
survey of almost 600 IT and business professionals conducted by
Informatica Corporation (NASDAQ: INFA), the world's number one
independent provider of data integration software.

Designed to assess the state of big data projects and understand big
data strategies, the survey reveals an aggressive move on the part of
organizations to master big data for business advantage, with the
majority of enterprises, nearly 70 percent, now considering (44
percent), planning (22 percent), testing (13 percent) or running (20
percent) big data projects.

The complete survey report entitled, Balancing Opportunity and Risk in
Big Data, is available for download.

The Multiple Facets of Big Data

The new survey reveals the diversity of big data and its breadth of
opportunities and challenges. When asked which aspects of big data are
relevant to their organization, most respondents cite the management of
growing transaction volumes (74 percent), indicating there are still
significant challenges even in the more traditional enterprise data
realm. But also of relevance are new technologies such as Hadoop and
NoSQL (46 percent) for efficiently processing big data. Meanwhile, the
management of big interaction data - including social media data (35
percent), mobile device data (31 percent) and machine-generated data
(22 percent) - is very much rising in relevance due to the insights,
efficiencies and customer engagement these new data types can help
drive.

Many Eyes on Many Prizes

What do organizations intend to get from their big data efforts? A wide
variety of benefits, according to survey respondents. Improving
efficiency in business operations by doing more things with more data
is the number one business driver (71 percent). This is followed by
increasing business agility (51 percent).

But also important is introducing new products and services (50
percent) and attracting and retaining customers (49 percent), as well
as enhancing analytics (47 percent), and lowering IT costs through
technologies such as Hadoop (38 percent).

Big Data Challenges

Lack of maturity in big data tools is the top challenge (52 percent)
that respondents face in big data projects, including a lack of support
for reuse and metadata in current Hadoop environments. Lack of support
for real-time streaming data is another key challenge (39 percent),
followed by concerns over poor data quality (38 percent), data security
and privacy (38 percent) and the limited availability of skilled
developers to manage big data (35 percent). Other top concerns are
overly difficult development for Hadoop (34 percent), and lack of data
governance capabilities (32 percent).

"The reality is, big data represents both opportunities and challenges,
but those key challenges identified by our survey respondents are set
to diminish with the advances introduced in the newest version of the
Informatica Platform, Informatica 9.5," said Girish Pancha, chief
products officer, Informatica. "Engineered expressly to help
organizations maximize their return on big data, Informatica 9.5 will
accelerate the 'mainstreaming' of new technologies such as Hadoop,
enable existing skill sets to be leveraged for big data projects, and
enable organizations to realize the promise of big data while
maximizing the data's value and reducing its costs."

Tweet this: New @InformaticaCorp #bigdata survey http://bit.ly/Lh2aTI:
70% of Organizations Considering, Planning or Running Big Data Projects

About Informatica

Informatica Corporation (NASDAQ: INFA) is the world's number one
independent provider of data integrationsoftware. Organizations around
the world rely on Informatica for maximizing return on data to drive
their top business imperatives. Worldwide, nearly 5,000 enterprises
depend on Informatica to fully leverage their information assets
residing on-premise, in the Cloud and across social networks. For more
information, call +1 650-385-5000 (1-800-653-3871 in the U.S.), or
visit www.informatica.com. Connect with Informatica at
http://www.facebook.com/InformaticaCorporation,
http://www.linkedin.com/company/informatica and
http://twitter.com/InformaticaCorp.

###

Note: Informatica, Informatica Platform, Informatica 9.5 and
PowerCenter are trademarks or registered trademarks of Informatica
Corporation in the United States and in jurisdictions throughout the
world. All other company and product names may be trade names or
trademarks of their respective owners.


CONTACT: Deborah Wiltshire	
         Informatica Corporation	
         +1 650 385 5360	
         mobile/+1 650 862 8186	
         dwiltshire@informatica.com
         
         Shira Frantzich
         Informatica Corporation
         +1 650 385 5674
         sfrantzich@informatica.com