Guide Promotes Email and Digital Communication Best Practices
Based on Results From Over 500 Governments
ST. PAUL, Minn., May 14, 2012 (GLOBE NEWSWIRE) -- GovDelivery, the
leading provider of government-to-citizen communications solutions,
announces availability of its first comprehensive guide to best
practices for digital communications, highlighting the critical role of
email within an integrated communications strategy. Titled "Public
Sector Digital Communication Management Best Practices: The Critical
Role of Email," the guide shares proven best practices for the most
effective use of email, based on results from more than 500 government
organizations, including many of the largest in the world.
The guide provides government organizations with a framework and
specific steps for realizing value through digital communications in
order to have a significant impact on a public sector organization's
ability to achieve its mission. It focuses on the central role of
email, because, while all digital channels can play a role in improving
communication, email is the foundation of digital outreach. A report
published by the Pew internet and American Life Project indicated that
92% of adult online users use email, and numerous studies show that
email is the central hub of online communication for many internet
Digital communication channels create new ways to address the chronic
challenge of improving communication with the public while meeting
higher expectations and new complexities. This guide helps agencies
improve and simplify communications and is organized around three main
principles: effectiveness, efficiency and engagement. It uses real case
studies to detail specific strategies and tactics that can be
implemented immediately to maximize direct connections with citizens
and other stakeholders.
"The public's expectations and access to information from all levels of
government has radically changed how government needs to communicate,"
said Scott Burns, CEO and co-founder of GovDelivery. "A range of media
outlets and traditional outreach channels have been replaced by a
complex mix of digital channels ranging from email to social media.
We're excited to leverage our experience working with more than 500
federal, state, local and international governments over the last
decade to help government communicators make the best use of email and
all digital communications channels to drive mission-critical results.
GovDelivery estimates that agencies following these best practices can
increase their digital outreach by 100% to 500% or more within 24
For more detailed tips and strategies, download the full guide at
GovDelivery, the leading provider of government-to-citizen
communication solutions, helps government maximize direct connections
with the public while reducing communications cost. More than 500
government organizations worldwide, including more than half of major
U.S. federal agencies, as well as state, county, and city governments
in the U.S., and local authorities and central government agencies in
the United Kingdom, use GovDelivery to optimize their effectiveness,
efficiency, and engagement in communications with the public.
GovDelivery is a partner company of ICG (Nasdaq:ICGE). For more
information, visit http://www.govdelivery.com.
The GovDelivery logo is available at
CONTACT: John Cook
Director of Marketing