--  Scalable platform enables dynamic updates, personalization of content
  --  Innovative user mobile app offers rich NFC experience




SANTA ANA, Calif. and ISMANING, Germany, May 17, 2012 (GLOBE NEWSWIRE)
-- Identive Group, Inc. (Nasdaq:INVE) (Frankfurt:INV), a provider of
products and services for the identification, payment and NFC mobility
markets, today announced the release of its cloud-based near field
communication (NFC) tag management platform, which allows advertisers,
retailers and organizations in the education, hospitality and other
markets to manage the delivery of dynamic, targeted content and
services to consumers' NFC-enabled mobile devices. The new platform
will be launched at the NFC Solutions Summit, a conference and showcase
for the latest developments in NFC technology being held May 22-24 in
Burlingame, California.

"Identive's new NFC tag management service enables the creation of
dynamic mobile marketing and service programs that allow brand
sponsors, merchants and other content owners to test and tune their
messaging in real time. Our cloud-based architecture also allows
content owners to mobilize information into consumable bites for
targeted demographics, resulting in more meaningful engagement with
consumers," said David Holmes, vice president Mobility & NFC Solutions
for Identive. "An innovative, interactive mobile dashboard app allows
users to receive richer and more personalized content whenever they tap
their phones to an associated NFC tag. Users can then shape their own
experience by using the app to set preferences, save and organize tag
content on their phones and later enjoy re-living the experience from
favorite tags and sharing it via social networks."

Identive's NFC tag management platform builds on the Company's
expertise in Software as a Service (SaaS) and NFC technologies and its
experience in designing, manufacturing and deploying millions of NFC
tags and readers. The platform leverages a cloud-based architecture
that allows multi-tenant use and supports intelligent profiling
properties, enabling the delivery of personalized content to each user.
By managing the content associated with each NFC tag deployed within a
particular environment, information, campaigns and service offers can
be dynamically updated or customized for specific user profiles.
Deploying the service takes less than a minute per tag, and deployments
can be scaled to any number of tags and users.

"With hundreds of millions of new NFC-enabled mobile devices reaching
consumers' hands in the next few years, we will see billions of new NFC
tags -- on everything from product posters to transit maps -- that
allow those phones to interact with the physical world," stated Ayman
S. Ashour, chairman and chief executive officer of Identive. "Our
cloud-based tag management platform provides a powerful, yet easy to
implement tool for dynamically managing the content on NFC tags to
ensure they remain relevant and effective for content owners and users
alike. This pioneering service offering further strengthens Identive's
unique position in the emerging NFC ecosystem."

Identive's NFC tag management platform is offered as a complete
solution that includes backend cloud-based services, NFC tags, the
mobile user app, and custom deployment and professional services
support. The current release supports the millions of Android-based
mobile phones now in the market. Future releases will support all other
major mobile platforms, including Windows Mobile, iOS, and BlackBerry.

About Identive

Identive Group, Inc. (Nasdaq:INVE) (Frankfurt:INV) is focused on
building the world's signature company in Secure ID. The company's
products, software, systems and services address the markets for
identity management, physical and logical access control, cashless
payment, NFC solutions and a host of RFID-enabled applications for
customers in the government, enterprise, consumer, education and
healthcare sectors. Identive's mission is to build a lasting business
of scale and technology based on a combination of strong
technology-driven organic growth and disciplined acquisitive expansion.
The company delivers up-to-date information on its activity as well as
industry trends through its industry-leading social media initiatives
and educational resource, AskIdentive.com. For additional information,
please visit www.identive-group.com or follow on Twitter at
@IdentiveGroup.

The Identive Group, Inc. logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=8072


CONTACT: Darby Dye, +1 949 553-4251
         ddye@identive-group.com
         
         Lennart Streibel, +49 89 9595-5195
         lstreibel@identive-group.com