GlobeNewswire
2012-05-29
Exclusive Technology Differentiates Hotel Venue, Drives
Revenue
DENVER, May 29, 2012 (GLOBE NEWSWIRE) -- Roomlinx, Inc. (OTC:RMLX), the
innovative developer of interactive TV (iTV) applications for the
hospitality industry, introduces SmartEvent, a propriety technology
that allows event hosts to deliver interactive content to attendees
through the guest room TV.
Ideal for both business events and social occasions such as weddings or
class reunions, SmartEvent delivers customized event information
through interactive text, graphics, videos and web links to attendees'
hotel rooms. Event hosts use the system to create welcome messages,
display schedules, promote featured speakers or exhibitors, advertise
products and services, share videos and drive traffic to websites,
social media pages and other strategic locations.
"Roomlinx developed SmartEvent because event planners told us it can be
challenging to communicate with attendees during an event," said
Roomlinx Chief Information Officer Frank Watervoort. "Attendees have
busy schedules and many people vying for their attention. The calm of
the guest room is a perfect place to deliver information, but often the
host's only option is to play a pre-recorded DVD over a publically
aired dark TV channel purchased from the hotel. SmartEvent, a feature
of Roomlinx iTV, lets hosts create much more dynamic messaging to stay
connected to attendees when they are most excited, focused and
impressionable."
A cutting edge tool that is flexible, interactive and environmentally
friendly, SmartEvent assures private communication in that only the
attendees of an event will have access to their event's information. In
addition, SmartEvent drives revenue growth for property owners and
event hosts.
Property owners capture incremental revenue from selling the various
levels of SmartEvent features within the Roomlinx iTV system. Event
hosts can not only achieve ROI when purchasing SmartEvent, but can also
generate additional income by re-selling space to sponsors, exhibitors
and vendors. In return, sponsors, exhibitors and vendors will
experience higher conversion rates with SmartEvent because the system's
interactive features encourage users to act promptly.
Hyatt properties, including Hyatt Regency New Orleans and Hyatt Regency
Denver Tech Center, are currently benefitting from the SmartEvent
feature of the Roomlinx iTV system. Other Hyatt properties will begin
offering the service as Roomlinx technologies are installed in up to
60,000 rooms in the U.S., Canada and Caribbean over the next two years.
"At Hyatt, we have been extremely impressed with Roomlinx's ability to
develop applications like SmartEvent that generate strong revenues
beyond Video on Demand while improving the guest experience," said Pete
Sears, Senior Vice President, Operations, North America, Hyatt Hotels
and Resorts. "We believe planners will be pleased with this new
technology, as it will make their events more productive."
Hoteliers are encouraged to experience Roomlinx SmartEvent and iTV
themselves at booth #405 at HITEC 2012 in Baltimore on June 25-28.
About Roomlinx
Headquartered in Broomfield, CO, Roomlinx, Inc. is the innovative
developer of iTV applications in the hospitality industry serving the
United States, Canada and selected global markets. The Company provides
premium hotel and resort properties "best-in-class" in-room technology.
The Company's recent launch of iTV Platform 3.0 combines the best of HD
TV, the Internet, PC functionality and Video on Demand options demanded
by today's traveler. Roomlinx's property service solutions range from
infrastructure development to revenue generating business services. For
more information, go to www.roomlinx.com.
The Roomlinx, Inc. logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=12586
Safe Harbor Cautionary Statement
This news release may contain forward-looking statements within the
meaning of the federal securities laws. Statements regarding future
events, developments, the Company's future performance, as well as
management's expectations, beliefs, intentions, plans, estimates or
projections relating to the future are forward-looking statements
within the meaning of these laws. These statements include statements
regarding the Hyatt hotels roll out (including the timing thereof) and
Roomlinx's growth as a result of the master service agreement with an
affiliate of Hyatt Hotels Corporation. These forward-looking statements
are subject to a number of risks and uncertainties, some of which are
outlined below. As a result, actual results may vary materially from
those anticipated by the forward-looking statements. Among the
important factors that could cause actual results to differ materially
from those indicated by such forward-looking statements are: the
Company's successful implementation of new products and services
(either generally or with specific key customers), the Company's
ability to satisfy the contractual terms of key customer contracts,
demand for the new products and services, the Company's ability to
successfully compete against competitors offering similar products and
services, general economic and business conditions; unexpected changes
in technologies and technological advances; ability to commercialize
and manufacture products; results of experimental studies research and
development activities; changes in, or failure to comply with,
governmental regulations; the ability to obtain adequate financing in
the future; the Company's ability to establish and maintain strategic
relationships, including the risk that key customer contracts may be
terminated before their full term; the possibility of product-related
liabilities; the Company's ability to attract and retain qualified
personnel; the Company's ability to maintain its intellectual property
rights and litigation involving intellectual property rights; risks
related to third-party suppliers; the Company's ability to obtain, use
or successfully integrate third-party licensed technology; breach of
the Company's security by third parties; and the risk factors detailed
from time to time in the Company's reports filed with the Securities
and Exchange Commission, including our 2010 Annual Report on Form 10-K
available through the web site maintained by the Securities and
Exchange Commission at www.sec.gov. The Company undertakes no
obligation to update publicly any forward-looking statement, whether as
a result of new information, future events or otherwise.
CONTACT: Roomlinx, Inc.
Christina Wasik
303.544.1111 x114
cwasik@roomlinx.com