Upgrade Allows Organizations to Dramatically Increase Digital
Outreach, Resulting in More Than 100% Boost in New
MINNEAPOLIS, June 11, 2012 (GLOBE NEWSWIRE) -- GovDelivery, a leader in
cloud-based communication solutions for government, announced today
significant enhancements to the GovDelivery Network. These improvements
will allow more than 500 public sector organizations using GovDelivery
Digital Communication Management (DCM) to reach more people through
digital communications than ever before possible.
The GovDelivery Network is a unique solution that allows public sector
organizations to cross-promote content with other government entities
in order to dramatically increase the number of people signing up to
receive electronic updates. Connecting directly with the public in
massive numbers is critical to driving mission results from digital
communication, because it allows government organizations to deliver
important and sometimes critical information, such as school closures,
updates to local park hours, program changes and national health
alerts, providing the greatest possible mission impact.
As the most widely used digital communication platform in the public
sector, organizations using the GovDelivery Network have an incredible
opportunity to partner and share content with other GovDelivery
clients, broadening each organization's reach beyond traditional
communication channels without additional time, effort or cost. Prior
to the upgrade, GovDelivery clients using the Network saw an average
increase of 66% in the number of new people signing up for updates
every day. In testing the upgraded Network, clients saw an average
increase of 133% in new subscribers from the Network.
"We're proud to deliver major enhancements to one of the most important
and unique benefits that governments receive by working together to
reach more people through GovDelivery," noted Scott Burns, CEO and
co-Founder of GovDelivery. "These upgrades allow our clients to reach
more people than ever before and make it even easier for them to take
advantage of this unique approach. The ability to cross-promote across
GovDelivery's Local, State and Federal clients has become even more
important on the heels of the Administration's recent digital directive
to 'create once, publish everywhere.' The GovDelivery Network can get
an organization's content in front of an audience that didn't even know
it existed, and this is crucial for driving mission value."
Significant enhancements were made to increase usage of the Network and
improve the user experience. One key enhancement is the new Featured
Network Content capability, which allows a client to feature its most
popular or most important content in other Local, State, Federal and
international clients' subscription processes. This improves usability
and results in more citizens choosing to sign up to receive additional
content through the Network.
"The GovDelivery Network draws on the principles of cross promotion
used in major online retail sites like Amazon.com. With the Network, a
citizen signing up for updates from a City will have the option to also
sign up for updates from their County or State in a single process. Or
a subscriber signing up for health alerts from the CDC can
simultaneously sign up for updates from the FDA or USA.gov," said
Jeremy Greene, Director of Product Management for GovDelivery. "The
Featured Network Content capability continues to draw on online retail
concepts by providing a more focused list of recommended content to
each new subscriber, just as Amazon.com promotes a small list of the
most relevant products after you make an initial purchase decision."
Another key update is the Managed Network Service, which allows
GovDelivery to proactively manage Network relationships on clients'
behalf using best practices and network data analysis. This provides
more efficient access to world-class results for government
organizations that are already under budget and time pressures.
The upgraded Network has been rolled out to clients at no additional
charge. Hear Scott Burns discuss improvements to the GovDelivery
Network at http://bit.ly/GDNtwrkUpgrd.
GovDelivery helps public sector organizations maximize direct
connections with the public through digital communications. GovDelivery
Digital Communication Management solution is a comprehensive,
government-to-citizen communication solution designed specifically for
the public sector. GovDelivery serves more than 500 government
organizations worldwide including more than half of major U.S. federal
agencies, as well as state, county, and city governments in the U.S.,
and local authorities and central government agencies in the United
Kingdom. Government organizations use GovDelivery to optimize
effectiveness, efficiency, and engagement in communications with the
public. GovDelivery is a partner company of ICG (Nasdaq:ICGE). For more
information, visit http://www.govdelivery.com.
The GovDelivery logo is available at
CONTACT: John Cook
Director of Marketing