SUBA Games' Community Can Now Track and Exchange Virtual Currency Via Points.com's Loyalty Rewards Management Platform
GlobeNewswire 2012-06-14
TORONTO, June 14, 2012 (GLOBE NEWSWIRE) -- Points.com, the world's
leading management platform for loyalty reward programs, today
announced that it has teamed up with Wicked Interactive to bring online
gamers a more flexible way to make the most of their SUBA Points at
www.Subagames.com.
By joining Points.com, SUBA Games' members will be able to exchange
other reward points for more SUBA Points via a convenient, easy-to-use
online platform. On www.Points.com, users can also track and manage
their SUBA Points alongside all of their loyalty programs -- from
frequent flyer miles to hotel points to retail rewards -- using an
accessible, consumer-focused hub.
"This partnership with Wicked Interactive is an exciting first step
into the world of virtual currency and massively multiplayer online
(MMO) games for us," said Rob MacLean, CEO of Points.com. "Trends have
shown that the online economy is only growing; people want a way to get
more value out of their virtual currency. Points.com is thrilled to be
able to offer SUBA Games' members a way to maximize their SUBA points."
In partnering with Points.com, Wicked Interactive joins a growing list
of more than 40 loyalty programs -- including American Airlines
AAdvantage(R), Intercontinental Hotels Group's Priority Club(R) Rewards
and Best Buy Reward Zone(R) -- that offer its members greater
flexibility by making it easier for consumers to make the most of their
loyalty program rewards.
"Offering our gamers more choice when it comes to how they play is
important to us," said Sam Ho, Director of Wicked Interactive. "We've
built a highly engaged online community, and we're always looking for
ways to improve play -- whether through new titles or more streamlined
service. In teaming up with Points.com, we believe we're doing just
that."
Through SUBA Games (www.subagames.com), Wicked Interactive provides a
library of free-to-download and free-to-play MMO games. The site's
users enjoy a unified login and a unified currency across all SUBA
properties, in addition to a friendly and active community space. SUBA
Points give members the ability to purchase items for use in a number
of games, including such popular titles as Ace Online, Mission Against
Terror, Priston Tale, Bounty Hounds, DDTank and Fragoria.
Points.com works in partnership with all loyalty and reward programs
active on the site, and all transactions are fully approved by program
operators. For more information, follow Points.com on Twitter, Facebook
or via Points' blog.
About Points International Ltd.
Points International Ltd. (TSX:PTS) (Nasdaq:PCOM), is the owner and
operator of Points.com, the global leader in reward currency management
providing multiple eCommerce and technology solutions to the world's
top loyalty brands. Points.com also manages the largest consumer
rewards management platform, allowing more than 3 million users to
trade, track, exchange, and redeem their loyalty points, miles, and
rewards. Recently, Points International was the recipient of several
prestigious awards; the Company was named the 5th largest Canadian
software company and the 40th largest Canadian technology company by
the 2012 Branham300 list as well as ranked 40th by PROFIT Magazine's
top 200 Canadian companies by five-year revenue growth for 2012.
Points.com's solutions enable the management and monetization of
loyalty currencies, including frequent flyer miles, hotel points,
retailer rewards and credit card points, as well as enhancing loyalty
program consumer offerings and back-end operations for more than 40
partners worldwide. Further, Points.com's SaaS products allow eCommerce
merchants to add loyalty solutions to their online stores and reward
customers for purchases.
For more information on Points.com, visit www.pointsinternational.com,
follow us on Twitter (@pointsadvisor), fan us on Facebook
(www.facebook.com/pointsfans) or read our blog
(http://blog.points.com).
About Wicked Interactive Ltd.
Wicked Interactive Ltd. is a video game publisher, founded in 2008, and
based in Toronto, Canada -- the tech capital of Ontario. Through its
SUBA Games platform, Wicked Interactive plans to create a centralized
destination where North American gamers can access a range of Massively
Multiplayer Online (MMO) game experiences. The Wicked Interactive
Mission is to provide an exciting and robust MMO game experience that
is free and enjoyable to everyone. For more info, visit:
http://www.wickedinteractiveltd.com.
About SUBA Games
SUBA Games is Wicked Interactive' s online gaming portal. Through SUBA
Games, Wicked Interactive provides a library of free-to-download and
free-to-play massively multiplayer online games. SUBA Games users enjoy
a unified login and a unified currency across all SUBA properties, in
addition to a friendly and active community space with unparalleled
customer communication and support. For more info, visit:
www.subagames.com.
CONTACT: Investor relations:
Laura Foster / Kimberly Esterkin
Addo Communications
310-829-5400
lauraf@addocommunications.com
kimberlye@addocommunications.com
Business inquiries:
Martin Tongue
Senior Vice President, Business Development
Points International
416-596-6363
martin.tongue@points.com
Media inquiries:
Kent Carter
High Road Communications
416-644-2288
kent.carter@highroad.com
|