Fastrak Retail and OSRAM SYLVANIA Build the Most Powerful, Impactful and Managed, at-the-Shelf Touchscreen for Shoppers
GlobeNewswire 2012-06-20
CHARLOTTE, N.C., June 20, 2012 (GLOBE NEWSWIRE) -- Fastrak Retail and
OSRAM SYLVANIA Inc.'s Automotive Division use iPad and their latest
custom Headlight app to provide store personnel and shoppers an easy to
use touchscreen kiosk, at-the-shelf, in select Eastern AutoZone(R)
stores. The shelf-ready iPads and a commercially hardened version of
the Headlight for iPad app assists SYLVANIA Automotive customers with
selecting and replacing their automotive light bulbs for almost every
American make and model car manufactured between 1958 and 2011. The
consumer version of the app for iPad is available on the App Store at
http://bit.ly/HeadlightbySYLVANIA. The kiosk app not only provides bulb
look-up, but also how-to videos, product information and comparisons to
help customers make decisions at the point of purchase.
A photo accompanying this release is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=13359
"For OSRAM SYLVANIA Inc.'s Automotive Products Division, this signifies
another "first" innovation in the market for us. We have spent
considerable time and energy developing solid mobile apps for Apple's
iOS operating system. This commercial-grade app is the third platform
for SYLVANIA Automotive and we are excited to see how the consumer
adapts to the device at the shelf," says Adonis Cornwell, Merchandising
Manager, SYLVANIA Automotive Products Division.
The beauty of the iPad platform is not just its affordability as a
small-form factor, touchscreen device, but its robust and consistent
performance that make it ideal for retail environments. Not only has
the hardware been secured, the software has been locked down to prevent
accessing the device to play games, music or browsing the Internet.
Mobile device management (MDM) and backend analytics are managed and
monitored by Fastrak Retail's Mobile Division centralized Customer
Service, which maximizes up-time with little-to-no need for field
service personnel beyond the initial installation. Imagine successful
over-the-air (via 3G/4G) app updates done at a store's convenience and
monitored for compliance. Fastrak Retail's Mobile Division can provide
this and much more!
About Fastrak Retail, LLC and Fastrak Mobile
Fastrak Mobile, a division of Fastrak Retail, LLC focuses on developing
useful, easy to use mobile tools that increase sales productivity for
brands and manufactures. Our apps allow users to access information
with low complexity and high efficiency on a mobile platform. We
specialize in apps requiring local or remote database access to assist
sales teams, channel sales partners and consumers with current and
useful product information. For more information, visit
www.fastrakretail.com . For other Fastrak SYLVANIA Automotive apps on
the app store, go to: http://bit.ly/appstorelink .
The Fastrak Retail, LLC logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=13360
About OSRAM SYLVANIA Automotive Products Division
OSRAM SYLVANIA, Inc., together with OSRAM GmbH, is the world leader in
automotive lighting for original equipment manufacturers (OEMs) and the
aftermarket. For more information, visit www.sylvania.com/auto.
CONTACT: For media inquiries: media@fastrakretail.com
Fastrak Retail, LLC 9716-B Rea Road, #177 Charlotte, NC 28277
704-998-3565
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