Celebrating 5 Years of Play, Zynga Launches Pipeline of New
Web and Mobile Games, More Genres of Play, Delivering on the
Next-Generation of Fun and Social
SAN FRANCISCO, June 26, 2012 (GLOBE NEWSWIRE) -- Today at Zynga
Unleashed, Zynga (Nasdaq:ZNGA), the world's leading provider of social
game services, announced its unified Zynga With Friends network and
unveiled new web and mobile games across more genres. Zynga showcased
its newest "Ville" games, introduced its latest 'With Friends' mobile
game and expanded its portfolio across casino and arcade categories.
Zynga shared its vision and strategy for the future of its social
gaming network and outlined how the company will unify its technology
and its player experience across web and mobile.
A photo accompanying this release is available at
"We founded Zynga with a simple premise that we could help people put
play back in their lives. We believe that play can become one of the
most important ways we make new friends and enhance relationships,"
said Mark Pincus, founder and CEO of Zynga. "Today's Unleashed shows
the products and technology that represent the next generation of
Zynga. We've made some great progress on the Zynga Platform, and our
pipeline of new games represents more genres of play that expand our
audience, more mobile ways to play and more dimensions of play that
will deliver the next generation of fun and social."
Zynga Platform: Introduces Zynga API and Zynga With Friends Network
The Zynga Platform consists of a deep layer of infrastructure and a
social gaming network. Today Zynga unveiled a new API layer called
Zynga API, a central more efficient way for Zynga studios to tap into
game services to make games more fun and more social. Zynga announced
that it will open up the Zynga API to third party developers soon.
Zynga gave an early look at the Zynga With Friends network, a unified
experience that will connect all players on any platform from Facebook
to iOS and Android to Zynga.com. Zynga With Friends will take new,
social inventions built on Zynga.com, and make them available to
players across the entire network. Zynga With Friends will roll out a
social lobby that will include features and services such as: zFriends,
live Social Stream, chat, as well as Zynga's newly launched
multi-player feature on Zynga.com. Multiplayer allows players to
challenge friends in head-to-head competition on Zynga.com.
Platform Partners: New Developers and First Partner Game Revealed for
Building on Zynga Platform partner momentum, the company unveiled three
new partners developing games for Zynga.com: 50 Cubes, Majesco and
Portalarium. They join a strong lineup of diverse and talented
developers, including Sava Transmedia, Konami, Playdemic, Mob Science,
Row Sham Bow and Rebellion. On stage at Unleashed, Sava Transmedia
previewed the first third-party developed game for Zynga.com: Rubber
Tacos. Rubber Tacos will be available soon on Zynga.com and Facebook.
Zynga Mobile: Unveils Zynga Partners for Mobile & New "With Friends"
Zynga Mobile unveiled its dedicated partner program for mobile, giving
mobile developers and partners access to one of the world's largest
audiences of active mobile game players to drive discovery and reach
for their games. The program will let partners of all sizes benefit
from Zynga's success with monetization, distribution, and player
engagement. Early Zynga Partners for Mobile include, Atari, Crash Lab,
Fat Pebble, Phosphor Games Studio, and Sava Transmedia. Partner games
will be available on the Zynga With Friends Network this summer. More
information can be found at www.developers.zynga.com.
Zynga launched its latest game in the "With Friends" franchise:
Matching With Friends, which is available globally on iOS devices
today. Matching With Friends is the fifth game in the With Friends
franchise, and is a new type of social puzzle game that challenges
players to strategically compete against their opponents by matching
color blocks on their game board. The game includes popular social
elements found in other With Friends games, including turn-based play
and in-game chat.
New Games Across More Genres
Zynga revealed several new web games across new genres of play
including Zynga Casino and Zynga Arcade. It also detailed several new,
next generation games in its popular "Ville" genre. New games and
updates rounding out the day's event include:
-- The Ville Genre: Building on the genre it established, Zynga unveiled
two new titles in the Ville genre:
-- The Ville -- Led by social
games pioneer Mark Skaggs, The Ville is Zynga's next generation "house
and people" game that offers players a chance to build the home of their
dreams and enjoy it with their friends. The Ville is Zynga's most social
game to-date. The more people you interact with the more happiness you
obtain in the game. As you level up in the game you unlock new objects
for your home, and by building relationships with other avatars you
unlock new interactions. The Ville is available tomorrow on Facebook and
soon on Zynga.com.
-- ChefVille -- ChefVille uses food to bring
friends and family together through play. Players create a kitchen that
would rival a 4-star chef's allowing players unique, tasty dishes,
ranging from pizza and steak Florentine to orange chicken. As players
master a new dish, they're emailed the recipe so they can recreate the
dish at home in a true "Game to Table" play experience. ChefVille is
coming soon to Zynga.com and Facebook.
-- The Casino Genre: Zynga continues to create the most social, engaging
Casino games, building on its legacy with Zynga Poker.
Elite Slots -- Zynga announced its next game in the Casino genre,
joining Zynga Poker and Zynga Bingo: Zynga Elite Slots. Available soon,
the game redefines the slots gameplay experience with brand new social
elements, innovative features and beautiful graphics that will appeal to
slots fans and new players alike.
-- The Arcade Genre: Zynga recapped its recent growth in the Arcade genre,
as well as a new update to its most recently launched game, Ruby Blast.
-- Ruby Blast -- Launched last week, Ruby Blast is a fast, fun,
social and visually-engaging game, where players match gems, dig through
bedrock with help from friends, and activate power-ups to reach high
scores in a weekly leaderboard. Today, Zynga announced that it will soon
bring Ruby Blast multi-platform, allowing players to carry their scores
wherever they go.
All assets from Zynga Unleashed, including b-roll, can be found here:
For more information, contact email@example.com.
About Zynga Inc.
Zynga Inc. (Nasdaq:ZNGA) is the world's leading provider of social game
services with more than 290 million monthly active users playing its
games, which include CityVille, Zynga Poker, Draw Something, Hidden
Chronicles, FarmVille, CastleVille, Words With Friends, Empires &
Allies, Scramble With Friends, Cafe World, The Pioneer Trail, Indiana
Jones(TM) Adventure World and Mafia Wars. Zynga's games are available
on a number of global platforms, including Facebook, Zynga.com,
Google+, Tencent, Apple iOS and Google Android. Through Zynga.org,
Zynga players have raised more than $10 million for world social
The Zynga Inc. logo is available at
This press release contains forward-looking statements relating to,
among other things, our launch of new games, features and technologies;
building and expanding the Zynga platform and Zynga With Friends
Network; the continued success of our franchise games and our games,
platform and network generally; the launch of games by third party
developers on our platform, including through our Zynga Partner program
for mobile;our future financial results and prospects; and our plans,
strategies and opportunities to expand our business. Forward-looking
statements often include words such as "will", "anticipate", "believe",
"expect", and statements in the future tense are generally
forward-looking statements. The achievement or success of the matters
covered by such forward-looking statements involves risks,
uncertainties and assumptions. Our actual results could differ
materially from those predicted or implied. Factors that could cause or
contribute to such differences include, but are not limited to,
changing interests of players, competition, our ability to launch new
games in a timely manner and monetize these games, intellectual
property disputes or other litigation, our ability to anticipate and
address technical challenges, acquisitions, and changes in our
corporate strategy, management or the Facebook platform.
More information about factors that could affect our operating results
is included under the captions "Risk Factors" and "Management's
Discussion and Analysis of Financial Condition and Results of
Operations" in our Quarterly Report on Form 10-Q for the three months
ended March 31, 2012 and Annual Report on Form 10-K for the year ended
December 31, 2011, copies of which may be obtained by visiting our
Investor Relations web site at http://investor.zynga.com or the SEC's
web site at www.sec.gov. Undue reliance should not be placed on the
forward-looking statements in this release, which are based on
information available to us on the date hereof. We assume no obligation
to update such statements.
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