OMAHA, Neb., July 2, 2012 (GLOBE NEWSWIRE) -- ReferenceUSA, the online
reference database of choice for over 80% of libraries, announced the
release of an iPad app to provide mobile access for library-card
holders today. This release comes on the heels of a variety of
technological upgrades as part of an ongoing initiative to make
ReferenceUSA as accessible as possible to users, 24 hours a day.
ReferenceUSA is a product line offering of Infogroup, the leader in
high value data and multi-channel marketing solutions.
"The challenges of the economy over the past few years have resulted in
cut-backs for library computer hours, but a subsequent increase in the
demand for computer time due to job searches," explained Steve Laird,
President, ReferenceUSA. "ReferenceUSA has arisen as a pivotal
job-search tool for millions of library-card holders. Patrons use it to
research companies before they interview and to find a list of
companies in their industry or region of interest. Combine those three
factors and the need for mobile access to our database became clear.
The iPad app was just a first step, due to its popularity as a mobile
search tool. Our iPhone app is currently in development and the Android
app is planned for a 2012 release as well."
ReferenceUSA already operates on a full web-based platform, which has
allowed for seamless integration and full-functionality of the mobile
"As more and more library users request computer time, librarians have
been asking us to help them deal with the demand by enabling patrons to
access their library's reference from anywhere at any time," continued
Laird. "In addition to offering 24-hour availability to the library's
resources, this frees up some of the library computers for people that
don't have any other way to access the information they need."
The ReferenceUSA iPad application can be downloaded from the iTunes
store. From job leads, to market research or to simply finding an old
friend or family member, ReferenceUSA is a powerful tool for job
seekers, entrepreneurs, marketing professionals and people hoping to
reconnect with someone from their past.
"ReferenceUSA absolutely rocks my job," stated Robin Crow, reference
Librarian, Amarillo Public Library, Texas. "Like Superman of the 1950s,
it's faster than a speeding bullet, more powerful than any other
database, able to leap accurately to the solutions our patrons need,
and makes me look like the Queen of Super Service!"
To find out if your library carries ReferenceUSA, please inquire at
their reference department. Library administrators can purchase online
access to ReferenceUSA by visiting www.ReferenceUSA.com or calling
Infogroup helps companies increase sales and customer loyalty through
its high-value data and innovative multi-channel digital and offline
marketing solutions. Infogroup enables its clients -- from local
businesses to Fortune 100 companies -- to target, connect with and
engage their most valuable audiences. With cutting edge technology and
analytics bolstered by our real-time Data Axle (TM) of contextually
relevant information on more than 230 million individuals and 24
million businesses, Infogroup delivers the complete spectrum of value
added data, direct and digital marketing solutions. For more
information, please visit www.infogroup.com.
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CONTACT: Infogroup Contact:
Director, Corporate Communications
Phone: (402) 836-5290