Kris Tufto Named Interim CEO; Dale Parker Joins Board of
                             Directors

SAINT PAUL, Minn., Aug. 13, 2012 (GLOBE NEWSWIRE) -- Image Sensing
Systems, Inc. (Nasdaq:ISNS), announced today that Kenneth R. Aubrey's
employment as president and chief executive officer (CEO) of Image
Sensing Systems, Inc. has been terminated, effective immediately. The
board has named Kris B. Tufto, a member of Image Sensing Systems'
board, as interim president and CEO. Tufto has served as a member of
the board since September 2011. He will continue to serve on the board,
but will step down from the three board committees because his role as
interim president and CEO positions him as a non-independent board
member. The Board expects to initiate a search for a new president and
CEO in the near-term.

"Our view is that Image Sensing Systems' assets are strong and yet the
company is underperforming against the opportunity," said Jim Bracke,
chairman of the board. "The board's decision to make a leadership
change was made after ongoing consideration and a deliberative process
that determined that Image Sensing Systems was not taking full
advantage of the strength of its product offering given the market
opportunity. The board has determined that the time is right for a
leadership change and fresh perspective, and we are pleased to have
Kris lead us during this interim period as we further position Image
Sensing Systems to capitalize on future growth opportunities."

Tufto brings significant leadership experience in software, technology
and product marketing to his new role as interim CEO. He has served on
the board of Sajan, Inc., a publicly-held company, since February 2010.
From 2010 to 2012, Tufto was chief revenue officer at Code42, a
software solutions and data protection company. Previously, he was
chief executive officer at MarketingBridge, a global channel marketing
company, and a consultant at W3i, a provider of application and mobile
marketing solutions. Tufto has also served in leadership positions for
various technology companies. He has a Bachelor's of Sciences Degree in
Electrical Engineering from North Dakota State University.

"I welcome the opportunity to lead Image Sensing Systems during this
very exciting period and look forward to working with the team to build
upon the significant assets in place to help Image Sensing Systems
accelerate value creation for its shareholders. The recent passage of
the MAP-21 transportation bill should unlock much of the pent-up demand
for ITS spending, and Image Sensing Systems can benefit from this
significant event. Additionally, our state-of-the-art and
industry-leading Hybrid Duo product continues to gain traction, and we
are ready to take advantage of the growth opportunities ahead of us,"
said Kris Tufto.

The company also announced that it continues to augment its leadership
team with the addition of Dale Parker as a board director, replacing
Tufto on the three board committees. Parker has a deep leadership
background, and currently serves as board chairman of HickoryTech
Corporation, a communications solutions provider. He retired earlier
this year after serving as interim chief financial officer of Ener1,
Inc., an energy storage technology company, since 2011. Previously he
served in numerous chief financial officer and vice president roles for
manufacturing companies.

Image Sensing Systems has also announced that Michael Doyle has stepped
down as a board director.

Image Sensing Systems will hold an investment community conference call
today at 10:30 a.m. CDT to discuss the leadership change. To
participate, dial 877-941-8609 and reference conference ID 4559935.
Please dial in at least 10 minutes prior to the call.

About Image Sensing

Image Sensing Systems, Inc. is a provider of software-based detection
solutions for the Intelligent Transportation Systems (ITS) sector and
adjacent markets including security, police and parking. We have sold
more than 125,000 units of our industry leading Autoscope(R)
machine-vision, RTMS(R) radar and CitySync automatic number plate
recognition (ANPR) products in over 60 countries worldwide. This depth
of our experience coupled with the breadth of our product portfolio
uniquely positions us to provide powerful hybrid technology solutions
and to exploit the convergence of the traffic, security and
environmental management markets. We are headquartered in St. Paul,
Minnesota. Visit us on the web at imagesensing.com.

The Image Sensing Systems, Inc. logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=13894

Safe Harbor Statement: Statements made in this release concerning the
Company's or management's intentions, expectations, or predictions
about future results or events are "forward-looking statements" within
the meaning of the Private Securities Litigation Reform Act of 1995.
Such statements reflect management's current expectations or beliefs,
and are subject to risks and uncertainties that could cause actual
results or events to vary from stated expectations, which variations
could be material and adverse. Factors that could produce such a
variation include, but are not limited to, the following: the inherent
unreliability of earnings, revenue and cash flow predictions due to
numerous factors, many of which are beyond the Company's control;
developments in the demand for the Company's products and services;
relationships with the Company's major customers and suppliers; the mix
of and margins on the products we sell; unanticipated delays, costs and
expenses inherent in the development and marketing of new products and
services, including ANPR products; adverse weather conditions in our
markets; the impact of governmental laws and regulations; increased
international presence; our success in integrating acquisitions; and
competitive factors. Our forward-looking statements speak only as of
the time made, and we assume no obligation to publicly update any such
statements. Additional information concerning these and other factors
that could cause actual results and events to differ materially from
the Company's current expectations are contained in the Company's
reports and other documents filed with the Securities and Exchange
Commission, including its Annual Report on Form 10-K for the year ended
December 31, 2011 filed in March 2012.


CONTACT: INVESTORS
         Greg Smith, Chief Financial Officer
         Image Sensing Systems, Inc. Phone: 651.603.7700
         
         MEDIA
         Al Galgano
         Padilla Speer Beardsley Phone: 612.455.1720