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Micron Automotive e-MMC Products Fuel Innovative Embedded Applications for the Automotive Market
GlobeNewswire
2012-11-13

       Micron's Leading Embedded Memory Innovations Bolster
          Automotive Navigation and Infotainment Features

MUNICH, Germany, Nov. 13, 2012 (GLOBE NEWSWIRE) -- Electronica
International Trade Fair 2012 -- Micron Technology, Inc. (Nasdaq:MU),
one of the world's leading providers of advanced semiconductor
solutions, today announced embedded multimedia card (e-MMC(TM))
solutions optimized for the automotive segment. Earlier this year
Micron announced the expansion of its e-MMC portfolio for a wide range
of industrial applications and other key embedded markets. Today's
announcement of automotive e-MMC 4.41 product line highlights Micron's
offering tailored to the automotive sector, providing the most
innovative, most reliable and highest quality memory solutions on the
market.

"There is explosive growth in infotainment and other content storage
for advanced automotive electronics solutions. The right memory
products must enable this growth while still meeting the industry's
rigorous needs for quality, reliability and longevity," said Tom Eby,
vice president of Micron's Embedded Solutions Group. "Building on
decades of experience in the memory business, Micron has established a
broad offering of leading products and technologies for the automotive
market. Today's announcement underscores our commitment to the product
innovation and longevity that is critical to this industry."

"We have chosen Micron as a strategic partner for memory because of
their proven skills in innovation," said Dr. Oliver Frille, HARMAN's
senior director and head of procurement Europe. "The automotive
electronics industry must deal with long design cycles, and our
infotainment solutions have a lifetime which is much longer than the
average electronics application. When we start to conceive a new
system, we must be able to rely on a partner who can provide the most
advanced technologies. This is key to our success in the market."

Micron's Automotive e-MMC 4.41 Product Key Features and Benefits

Micron's automotive e-MMC solutions provide the quality, innovation and
service required by the market; long-term customer support; and
commitment to a zero-defect development approach. Micron's automotive
e-MMC product line supports navigation and infotainment applications,
such as detailed maps with full 3D and building information, traffic
monitoring, meteorological information, car radio and multimedia,
satellite radio, E-call and voice recognition.

Micron's commitment to automotive quality is fully incorporated
throughout the manufacturing, development, and qualification phases of
e-MMC memory, ensuring robustness and reliability for today's growing
automotive needs. Micron's e-MMC devices simplify system designs for
infotainment manufacturers, replacing the complex management of a
stand-alone NAND with an easy MMC interface governed by an
international standard.

Micron's automotive e-MMC 4.41 product features include:


  --  Available in 100-ball, 1mm pitch and 153-ball/169-ball, 0.5mm pitch BGA
      packages that adhere to the JEDEC standard, easing the design and
      validation process that is critical to the fast pace of product
      development in the automotive segment today
  --  Provides a wide range of densities (4GB--64GB), in line with quality and
      reliability requirements in the automotive marketplace
  --  Includes an integrated NAND controller that offers more robust NAND
      management and memory optimization compared to discrete NAND devices
  --  Offers flexible configuration in light of key automotive customer
      requirements such as performance, reliability and data protection




What the Industry Is Saying

"Electronics play a major role in the advancement of automotive
technology, and electronic content in cars has been steadily increasing
since the first digital engine control modules were introduced in the
1980s. This trend will accelerate as advances in semiconductor
technology continue to bring down the cost of the various electronic
modules and subsystems that make up the modern car, enabling advanced
safety features, new information and entertainment services, and
greater energy efficiency." - Hype Cycle for Automotive Electronics
2012, James F. Hines, Gartner, 4 October 2012.

Micron for Automotive

Micron, with its broad set of memory solutions for today's automotive
electronics industry, will be highlighting a number of innovations at
electronica. For the automotive market, Micron's offerings range from
best-in-class DRAM, NOR, NAND and e-MMC devices for infotainment; to
NOR and DRAM for driving assistance, advanced safety systems, and the
most efficient and user-friendly dashboard instrumentation; to highly
reliable NOR products for power train and transmission. Micron's e-MMC
portfolio is dedicated and developed for today's car infotainment and
will eventually evolve to include advanced driver assistance systems
(ADAS) applications. Micron's complete product portfolio enables
customers to rely on a single source for all their memory needs. In
fiscal year 2012 alone, Micron shipped more than 120 million devices
for automotive applications, which is an average of >1.5 chips for each
car manufactured in the world.

Product Availability

Micron's automotive e-MMC 4.41-compatible devices are ramping up to
volume production for strategic automotive OEMs and leading car makers.

On Display with Micron at electronica

Micron will be in Hall A6, Booth 256, in the electronica Embedded
Systems and Automotive Hall on the Expo floor, hosting automotive
displays that will include infotainment and vision systems, dashboards,
and navigation units from partners.

To register for the event:
http://www.electronica.de/en/home/visitor/prices-registration/online-ti
cket-registration.

About Micron

Micron Technology, Inc. is one of the world's leading providers of
advanced semiconductor solutions. Through its worldwide operations,
Micron manufactures and markets a full range of DRAM, NAND and NOR
flash memory, as well as other innovative memory technologies,
packaging solutions and semiconductor systems for use in leading-edge
computing, consumer, networking, embedded and mobile products. Micron's
common stock is traded on the NASDAQ under the MU symbol. To learn more
about Micron Technology, Inc. visit www.micron.com.

The Micron Technology, Inc. logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=6950

About electronica

electronica is the world's leading trade fair for components, systems
and applications. For more information, visit http://www.electronica.de

(C)2012 Micron Technology, Inc. All rights reserved. Information is
subject to change without notice. Micron and the Micron orbit logo are
trademarks of Micron Technology, Inc. e-MMC(TM) is a registered
trademark of the MultiMediaCard Association (MMCA). All other
trademarks are the property of their respective owners.


CONTACT: PR Contact (U.S.):
         Mary Ellen Ynes
         MaryEllen.Ynes@ZenoGroup.com
         +1 650-759-8836
                  
         PR Contact (EMEA):
         Roberto Arrigoni
         rarrigoni@micron.com
         +39 3487098651





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