Yamagata America Launches XLdoc Web Portal for Marketing Materials
IT News Online Staff
2006-04-29
Yamagata America Inc., the North American business arm of Yamagata Corp. based in Japan, has introduced XLdoc, a new Web portal that lets companies create, update, translate and print marketing materials when and where they are needed.
"The XLdoc service is a critical advance in marketing efficiency," said Maddie Ong, Yamagata America Asia business manager. "By inexpensively updating or changing marketing collateral and locally printing only the number of pieces needed, companies can reduce marketing expenses related to obsolescence, warehousing and shipping."
From anywhere in the world, marketing and sales personnel can access Yamagata's XLdoc marketing portal to quickly create custom brochures, data sheets and other marketing collateral. With online templates and pre-approved images, they can quickly make translations and update product images, logos and contact information. Even with this high level of customization, the company's brand is preserved with a consistent look from piece to piece.
Once a data sheet or brochure is created, marketing and sales personnel can order printed marketing materials in the exact quantities required via the XLdoc Document Ordering application. The system interfaces seamlessly with Yamagata's global network of digital printers. When an online order is approved, a corresponding order is emailed to the local print supplier for production.
Yamagata said the XLdoc service saves money by reducing waste associated with printing obsolete collateral materials. It also eliminates costs associated with domestic and international shipping. The service also saves time by reducing the number of interactions marketing personnel have with copywriters and designers.
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