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Channel Intelligence Deploys SellPath Svcs for Plantronics in Europe
IT News Online Staff
2006-07-06

Channel Intelligence, a provider of Web-initiated e-commerce services, has deployed its SellPath services across the UK, Germany and France for Plantronics Inc.

The company's where-to-buy solution links the manufacturer's online product pages directly to online and offline channel partners including value-added resellers, glass front retailers and online retailers, to facilitate purchases and provide measurement of channel effectiveness.

Gina Mehmert, Plantronics EMEA Campaign Manager, said, "Channel Intelligence provides a unique service to address the opportunities presented by increased cross-channel shopping and the growing role of online activity in driving retail sales. Plantronics looks forward to measuring and analyzing the effectiveness of our online channel initiatives by increasing leads to our preferred resellers and retailers, which should ultimately strengthen our core partner relationships and refine our channel programs."

"Our integration of channel solutions for Plantronics across the European market demonstrates our commitment to supporting our clients where they do business," said Shailesh Adhav, Managing Director of Europe for Channel Intelligence. "As European consumers increasingly turn to the Internet for researching and buying products, we are able to implement the solutions that let manufacturers meet those changing demands with optimal results for their channel partners and end customers."

The SellPath channel solutions link online shoppers from a manufacturer's product page to a list of direct and indirect resellers carrying that product, supporting channel performance and making shopping easier for customers by providing access to preferred points of purchase.

Channel Intelligence said its Commerce Data Interchange technology is implemented by its U.S. headquarters and does not require the subscribing manufacturer to enlist the assistance of dealers.

Client companies with European operations currently using the Channel Intelligence SellPath services include Epson, Philips, Plantronics, Logitech and Zoom Telephonics.

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