Reality Based Group Partners with Dave's Hot Chicken® to Enhance Customer Experience

Reality Based Group Partners with Dave's Hot Chicken® to Enhance Customer Experience
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2025-02-03

AUSTIN, Texas, Feb. 3, 2025 /PRNewswire/ -- Reality Based Group (RBG), a leading tech-enabled mystery shopping and customer experience improvement firm, has announced an exciting new partnership with the fast-growing restaurant chain, Dave's Hot Chicken. This collaboration aims to elevate the guest experience across all Dave's Hot Chicken locations by leveraging RBG's cutting-edge video mystery shopping solution.

Through this strategic alliance, Dave's Hot Chicken will benefit from RBG's proprietary technology and in-depth mystery shopping data to refine its customer service, operational efficiency, and brand consistency. As Dave's Hot Chicken continues its rapid expansion, this partnership will ensure that its renowned spicy chicken and bold flavors are paired with an equally exceptional customer experience.

Since partnering with RBG, Dave's has already seen a big impact, increasing its Google review ratings to the highest in the industry.

"This partnership is all about elevating the customer experience as Dave's continues their incredible growth," said Josh Stern, CEO of Reality Based Group. "We're here to support their amazing culture and ensure they have the most accurate data possible to deliver the brand promise. We couldn't be more excited to be on this rocket ship that is Dave's."

"Providing video mystery shoppers to our franchise owners and operators allows them to see how their restaurants are performing from the guest's POV so they can reward great performance and correct and improve opportunity areas." said Jim Bitticks, President of Dave's Hot Chicken. "Our franchisees love the video shops and we've already seen an improvement in our guest metrics."

This partnership reflects both companies' commitment to excellence and innovation and signals a new era in Dave's Hot Chicken's customer experience journey.

About Reality Based Group

Reality Based Group (RBG) is a leader in tech-enabled video mystery shopping, providing businesses with powerful insights to enhance customer satisfaction and drive operational success. With advanced tools and expert analysis, RBG helps companies deliver exceptional service and build stronger relationships with their customers.

About Dave's Hot Chicken

Founded in a modern-day American dream story, three childhood friends, Chef Dave Kopushyan, Arman Oganesyan and Tommy Rubenyan, scraped together $900 to launch Dave's Hot Chicken in a parking lot, portable fryers and folding tables in tow, in 2017. Dave's Hot Chicken quickly took off, opening an East Hollywood brick-and-mortar restaurant shortly after, with support from Tommy's brother, Gary. In 2019, the team struck a deal with Wetzel's Pretzels co-founder and former CEO, Bill Phelps, and movie producer John Davis to begin franchising the Dave's Hot Chicken concept throughout the U.S. and beyond. The company has sold the rights to more than 1,000 franchise locations in the U.S., Middle East, U.K., Ireland, and Canada and will open 70-plus locations this year. Harkening back to an Eater LA blog that helped propel early interest in the brand, the company's mission is to "blow their minds." Additional brand investors include Billboard Artists, Drake and Usher, former California First Lady Maria Shriver, actor Samuel L. Jackson, and Good Morning America anchor and retired NFL player Michael Strahan.